Innity’s Campaigns of the Month!
Annnnnd they’re back! It’s time again to highlight some of the campaigns we’ve ran previously. And this time, instead of just showcasing the Lightbox, we have some Pre-Roll and RTB campaigns to share with you too :)
Check the list out.
RTB – Lazada Re-Targeting Campaign
Advertiser: Lazada Malaysia
Network: Run of Network
Country: Malaysia
We worked together with Ladaza on a RTB campaign to retarget highly potential customers. In order to do so, we focused on driving traffic to the landing page while managing the CPC. By the end of the campaign, the ad achieved an average CTR of almost 0.2% and a over a 7.7% reduction of the CPC rate.
Pre-Roll – Samsung Galaxy Grand Sustenance
Advertiser: Samsung
Agency: Starcom
Network: Run of Site
Country: Malaysia
When the Galaxy Grand Sustenance hit the Malaysian market, Samsung wanted to highlight it’s awesomeness to drive interest. Equipped with their creative TVC and Innity’s vast network, we set out to draw audiences attention to the Galaxy Grand Sustenance. By the end of the campaign, our collaboration with Samsung reached out to over 230,000 unique viewers and achieved CTR of over 4% and had audiences completing 65% of the ad.
Pre-Roll – Windows 8
Advertiser: Microsoft
Agency: IPG Mediabrands (S) Pte Ltd
Network: Run of Network
Country: Singapore
Windows worked with Innity to raise awareness towards their brand with the new Windows 8. We placed their 30 second TVC on our expansive network to reach out to their targeted audiences. By the end of the campaign, the ad garnered a CTR of over 3% and had over 160,000 viewers that spent an average of 13 seconds on the ad.
Lightbox – Comfort Ivory 2.0
Advertiser: Unilever
Agency: Mindshare Malaysia
Network: Run of Network – focusing on Women and Parenting websites
Country: Malaysia
We worked with Unilever to create awareness towards their brand and the Comfort Ultra Pure. Standard banners expanded into Innity’s propriety Lightbox ad format upon rollover, drawing the viewers attention to Unilever’s facebook campaign to create a cover picture for charity. Further information such as instructions and rewards for participating were included in the subsequent tabs that audiences can click into. By the end of the campaign, the ads delivered over 21,000 unique engagements, and achieved CTRs and Engagement Rates beyond the industry benchmarks of 0.2% and 2% respectively. Each viewer spent an average of 21 seconds on the Lightbox.
Lightbox – Raimon Land Condominium
Advertiser: RAIMON LAND
Network: Run Of Network – Premium & Audience Network
Country: Thailand
In order to promote Raimon Land both as a brand and their condominiums to the people of Thailand, we worked up a Lightbox that highlights the classy and elegant feel that Raimon Land had in mind for the project. With the Lightbox, we provided suffice information to pique audience interest towards the condos including a map highlighting its optimal location in the city. This campaign achieved over 800,000 impressions and over 18,000 unique engagements while achieving an Engagement Rate and CTR that that surpassed the industry benchmark of 0.2% and 2% respectively.
Lightbox – Mazda 6
Advertiser: Mazda
Network: Run Of Network – focusing on News, Automotive, Men, Lifestyle, Technology,Sports and Recreation, Women websites
Country: Philippines
Mazda wanted to drive sales for the new Mazda 6 in the Philippines. The result of our collaboration was a Lightbox showcasing the features of the Mazda 6 that ran across our vast network of sites. The ad included a TVC that highlighted the combination of grace and energy that was the Mazda 6, a 360 view, gallery, and tabs on explaining about the technology behind the car as well as it’s after purchase service. The campaign reached achieved CTRs and Engagement Rates beyond the industry benchmarks of 0.2% and 2% respectively.
