Innity’s Campaigns of the Month!
Hello! Ready for some awesome advertising to inspire your next campaign? Check out this month’s collection from various sectors and countries!
Featuring: Innity Lightbox, Mobile Swipe, Welcome Video and Video Balloon!
Lightbox – Jollibee Burger
Advertiser: Jollibee Foods Corporation
Agency : MRM Philippines
Network: Run on Network targeting Entertainment, Games, Shopping, Social Community, Sports and Youth Channel, and Facebook extension
Country: Philippines
Putting friendships to the test, Jolibee created a campaign with Innity’s Lightbox to see how well friends know each other. Friends who won the test were rewarded free burgers. This campaign was extended to Jolibee’s facebook page, allowing viewers to interact with the brand and their friends about the campaign. Over 19,000 people engaged with the ad; and it garnered a CTR and ER that surpassed the industry benchmark of 0.2% and 2% respectively.
Mobile Swipe – Samsung Galaxy Tab 3 Lite
Advertiser: Samsung
Agency : Starcom Mediavest Group
Network: Run on Network
Country: Malaysia
Taking on the mobile landscape to introduce their Galaxy Tab 3 Lite to the public, Samsung’s mobile campaign featured all you needed to know about their product to make a purchase decision, all nicely packed into one tiny piece of mobile advertising. The modern consumer’s need to be well-informed before buying something? Checked. Based on the average amount of time folks spend browsing the ad, we’d say the users liked it a lot too.
VIEW DEMO (please view using your mobile phone or a mobile emulator on desktop)
Lightbox – Salad Jeans Carry Me Magically
Advertiser: Bauhaus HK
Agency : Mindshare
Network: Run on Network targeting Women, Entertainment, News, Shopping, and Lifestyle Channels
Country: Hong Kong
With their new Summer Collection, Salad Jeans worked with us to grab more attention to their brand online. By using Innity’s Lightbox as a product gallery for their highlighted products, interested viewers were drawn to the Salad Jeans facebook page where they can engage directly with the brand.
Welcome Video – How to Train Your Dragon 2 Sneak Preview
Advertiser: 20th Century Fox Film
Agency : Carat Media Service
Network: Run of Network targeting Entertainment, Men, Lifestyle, Social and Community, Sports and Recreation, and News channels.
Country: Malaysia
In this Welcome Video, we had site homepages taken over by the How to Train Your Dragon trailer, together with the news of the 5 minute sneak preview they will get if they visited certain cinemas during that weekend. Preview of the most anticipated animation of the year? Ohh yes please. With a CTR rate well beyond the industry standards and 90,000++ unique views over just a week, seems like we’re not just the only ones ;)
Video Balloon – Nips Digital Futsal TVC
Advertiser: URC Snack Foods
Agency : OMD
Network: Run of Network targeting Youth, Entertainment, Lifestyle, Social & Community, Games, and Malay channels.
Country: Malaysia
To boost brand awareness in the country, Nips worked with us on a Video Balloon campaign. The ad was customized with the Nips chocolate as the mainframe featuring the product TVC. By the end of the campaign, we served over 100,000 impressions and had an average view time of over 2 minutes.
