Industry Round Up – Mobile Advertising

This 2016, we want to share you some useful industry articles to kick start the wonderful year. In this month, we look into Mobile Advertising (Mobile Marketing).

Deep-Linking Into Mobile Trends 2016 

2015 has been a momentous year for the advertising industry, especially the mobile advertising industry. The proliferation of ad-blocking tools was met with hysteria and fear by many, but those who are experienced within the industry know that it is a natural progression to native advertising and signals the death of banner ads and pop-up advertising, which is long overdue. Read more…

16 Stats About Mobile Marketing to Boost Your Business in 2016

IMAGE: Getty Images

It’s 2016! If, like most business owners, you’re resolution is to increase revenue this year, the key to success is already in the palm of your hand, or perhaps in your pocket. Nine out of 10 (92%) of U.S. consumers have mobile devices (tablet or smartphones), and these devices will play a huge role in retail in 2016. Read more…

14 mobile marketing trends that will dominate in 2016

There’s no doubt that mobile marketing is the future; 2015 proved to be the tipping point. But as both brands and technology continue to evolve, what form will that messaging take? Read more…

Top Trends for Mobile Advertising and Data Science in 2016

Is it finally the year of mobile? We have been hearing this since the introduction of the smartphone years ago. The use of mobile devices as vehicles for content, communication and efficiency continues to grow as global smartphone penetration maintains double-digit growth for the near future. Read more…

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market 

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. Read more…

7 Predictions For Mobile Marketing in APAC in 2016

Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016. Read more…