Industry Round Up – Content Marketing

Hi all, this month we will look into Content Marketing, as this is one of the top marketing strategy this year that all digital marketers should be practicing.

Here are some articles about Content Marketing trends in 2016:

The Top 8 Hottest 2016 Content Marketing Trends (Infographic)

image source: business 2 commity

Have you ever wondered why digital marketers call content “king”? It all boils down to the fact that content is your primary link to your targeted audience – and is the primary driver that will convert them into customers. Read more 

7 Content Marketing Trends That Will Reign Supreme in 2016

image source: jeffbullas.com 

Once upon a time, SEO and content marketing were separate concepts. They are quickly becoming one and the same… Read more

Here are some statistics:

35 Content Marketing Statistics You Need To Know In 2016

Content marketing encompasses and intersects with many other digital channels: social media, blogging and email marketing to name a few. The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific digital marketing channels (although there are a few of these as well). Read more

Why You Need Two Types of Content Strategist

image source: Joseph Kalinowski/Content Marketing Institute

Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I make the content sing and dance by managing it behind the scenes. A front-end strategist tells me what’s needed, and I develop the back-end strategy to support those needs.” Read more

Last but of least, check out some content marketing ideas and case studies to get you inspired!

5 Content Marketing Ideas for March 2016

image source: practicalecommerce.com

Often content marketing focuses on customer needs rather than on selling products, so content that is entertaining, informative, or helpful is usually best. In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it. Read more

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

image source: moz.com

Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. That is certainly not true. Nothing illustrates this better than a project by a travel company that was inspired by the finale to the fifth season of the television series Game of Thrones. Read more