Innity’s Creative Campaign of the Month [Feb]
Hello everyone! Here are some creative ads we created for our clients in February that’s worth a shout out. Click on it to watch how it works!
KFC Bargain Feast [MY]
A simple tap and pull up on the mobile screen, KFC is back with its delicious fried chicken, with an irresistible bargain. To attract mobile users, KFC opted for the Innity’s Mobile Engage Pull Up where upon swiping up, users could watch an auto-load promotional video along with promo details. Users could tap on ‘click here for more’ which directed them to KFC’s website for more details.
Advertiser: KFC QSR Stores Sdn Bhd
Media Agency: Universal McCann Malaysia
Format: Innity Mobile Engage Plus Pull Up
Old Master Q Chinese New Year Campaign [MY]
The famous Hong Kong comic brought much joy to their fans during Chinese New Year with the comedy stage show organized by Genting Malaysia. To promote this exciting program, Genting utilized the Innity Lightbox where users could roll over the expandable standard banner ad. Once the ad expanded into the Lightbox, a promotional video within the ad unit would start playing. Within the Lightbox ad unit, users could get various event info such as a short preview video of the stage show, gallery, and merchandise. Last but not least, social sharing links were also included in the ad to encourage more users to share the event to their friends and family.
Advertiser: Genting Malaysia Berhad
Media Agency: OMD (M) Sdn Bhd
Format: Innity Lightbox
HSBC Women’s Champions 2016 [SG]
HSBC wanted to promote its Women’s Champions golf tournament online. Therefore, by working with Innity, HSBC chose to use the high viewability, high impact Mobile First View ad format to promote the event. The attractive yet mysterious ad covered the site as users landed on the page. The ad contained minimal info that created curiosity which led the users to click on to the event page, and at the same time drive traffic to HSBC’s site.
Advertiser: HSBC Singapore
Media Agency: Mindshare Singapore
Format: Innity Mobile First View
FOX: KungFu Panda 3 [MY]
20th Century FOX film released the third installment to the successful Kungfu Panda series to the delight of all! To promote this movie, Fox used the Innity Welcome Video that was able to catch users’ attention within seconds. Taking over the whole screen, the ad featured the movie trailer to increase the consideration of users to catch the movie at the cinemas.
Advertiser: 20th Century Fox Film Malaysia
Media Agency: Carat Media Service (Malaysia) Sdn Bhd
Format: Innity Welcome Video
Emirates: Win Flight With Emirates To Bologna, Italy Challenge [SG]
Emirates decided to run a contest to promote its brand. Hence, by working with Innity, Emirates opted for the Innity Lightbox to promote the contest creatively. Once users rolled over the ad, it expanded into a Lightbox to invite users to join the challenge by following the stated instructions. Within the contest, users had to pick images and answer questions in 20 seconds based on the selected image. This surely ensured great interaction between users and the ad.
Advertiser: Emirate
Media Agency: Havas Media Asia Pacific Pte Ltd Singapore
Format: Innity Lightbox
United International Pictures: Ride Along 2 [SG]
United International Pictures recently released a movie called Ride Along 2 and wanted to boost the awareness in the country. Therefore, UIP worked with us to come up with a Video Balloon ad unit to promote the campaign. The ad housed the movie trailer and the background was customized to fit the Ride Along 2 poster. Users were encouraged to find out more about the movie by clicking on the button which led to UIP’s Facebook page.
Advertiser: United International Pictures
Media Agency: MEC Global Singapore
Format: Innity Video Balloon
