Entries Published On May, 2016
Industry Round Up For May: Programmatic Rich Media
Let’s focus on programmatic rich media for this month! Programmatic buying used to be something that was mostly limited to standard banner ads. However, now in the era of creative programmatic, it allows marketers and advertisers to programmatically buy rich media ads. Unlike standard display advertising, and pre-roll videos, rich media has been late to the programmatic …