Industry Round Up – Digital Marketing Trends in Automotive Industry

Consumers nowadays are doing more and more of online shopping and even reviews before purchasing the product. Now that everything is seen in the public eye, even premium items such as cars can be researched and purchased online. They are now using multiple devices to help make decisions, with an increasingly large amount of research done on mobile devices.

Industries that once relied on using traditional forms of advertising, such as television and radio are now relying more on digital advertising as that’s where they can target their audience better. Here’s how auto industry should use digital marketing:

How Buyer ‘Moments’ Are Driving Digital Marketing in the Automotive Industry

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So, the question is: How important is digital marketing in the automotive sector, as it is no longer restricted to people within their current location, car dealers, and manufacturers anymore? There are many influences in this journey, too, and in order to tap into each of them, the automotive industry needs to make better use of the available digital channels and technologies. Read More

How Automotive Industry Can Benefit from Digital Marketing

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It has now become essential for businesses to understand what people are thinking and what they want in order to successfully become powerful brands – and the best way to do it is by using digital marketing methods. Hence, if your digital marketing strategy is bad, then you would need to prepare for the worst. Read More

How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing

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The automotive industry has ventured into a strong claim on innovative marketing techniques – and the proof is in the sales. Purchasing a vehicle usually require different strategies instead of a one-off purchases, but the trends adapted in automotive industry are starting to turn up in other industries as well. Hence, it is important stay ahead of the curve by keeping other industries in a hurry to catch up. Read More

Six Reasons Why Your Auto Dealership Needs Digital Advertising

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In this fast-paced digital market place, it is important for businesses to consider who their audience is, where they are, and what they are looking for. So, what are the industry specific reasons the automotive industry needs to focus on their digital presence? Read More 

Video Marketing Case Study: How BMW Created the Most Watched Canadian Car Brand Film Ever 

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To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting. Read More