Entries Published On July, 2017
in Insights
[Innity Insights] From Big Data to DMP, How It Grows Your Business?
One of the hottest topics to discuss among Chief Marketing Officers (CMO) and marketers in recent years is Big Data. So, what is Big Data? It’s a very general term, which could mean very many things, namely, first party customer information, third party market data, offline purchase data, online advertising behavioural data and more. Over …
[Case Study] Content Marketing – Nando’s & The Manhattan Fish Market
Nando’s and The Manhattan Fish Market wanted their campaigns to have more engagements and more conversions. To do that, we came up with an interactive content for both of them! The idea behind this is to provide a more engaging, useful and enjoyable experience for the users. In both of these campaigns, we came up …
