[Innity Insights] Are you doing online video marketing right?

In the present day, content only succeeds if it conveys what consumers want, and when and how they want it. As we are living in a fast-paced world, marketers need to constantly find ways to keep up with the changing landscape. Over the past few years, video has rapidly grown and dominated the audience’s online activity, and that even surpassed TV viewers. It might sound unbelievable, but according to wordstream, one-third of online activity is spent watching videos. Another research showed that 78% of people reported watching videos online every week, while 55% of them stated that they watch videos every day.

It’s no doubt that video is one of the newest online marketing space that provides value, flexibility and an exciting way for marketers to deliver brand messages directly to the eyes and ears of targeted audiences, making it important to include it in marketing strategies of many marketers today.

Here are even more eye-opening stats on online video that proves video is on a steady climb towards becoming a crucial part of our lives.   

Researches showed that:

• 69% of marketing, sales and business professionals have used video marketing and another 31% are planning to.
• 52% of marketers that believe that video marketing are effective for brand awareness, lead generation (45%), and online engagement (42%).
• To be specific, according to the study of a research company, 75% of young adults in Thailand, Malaysia, Indonesia, Vietnam, India, and the Philippines watched digital videos on a weekly basis;
• Users recall 95% of a message when they watch it in a video compared to 10% when reading it in text.

Therefore, if you’re not already including video into your marketing mix, it’s about time you do! Video is one of the most engaging digital marketing tools that allow users to learn information verbally and visually which is effortlessly easy to consume. You wouldn’t want to miss a tremendous opportunity to reach and interact with your audiences with this engaging form of content.

“The marketers nowadays really should invest in video marketing because it’s a medium which holds a strong influencing position to the audience. Most of us grew up watching the idiot box with a lot of video content and are still slaves to all which entertains.” said by Edward Lum, Marketing Art Director of Innity Malaysia.

How can video marketing help you?

Video content gains attention and promotes brand recall.

According to research, when it comes to reaching audience, a consumer is more likely to watch a video about a product/service 4 times more than reading about it.

“If a picture is worth a thousand words, a video is probably worth millions!” This is because video is a powerful medium that is combines visuals and audio which evokes emotions much more effectively than words alone. When consumers have an emotional connection with your video, they tend to remember your brand better – this could transform to more sales and leads for your brand.

Video content performs well on both desktop and mobile

The way people consume information online is fragmented nowadays. Therefore, marketers need to make sure that the video format is responsive across channels for audience on the go. Research showed that over half of video content is viewed on mobile and with 72% of the over 231B digital video viewers frequently watching video on their smartphones.

However, video distribution should not be limited to standard in-stream ads. In recent months, Innity revealed some novel ways to showcase videos everywhere. “Innity’s video ad formats’ strength is all about the audience and extending beyond in-stream video formats. It helps advertiser to create a larger awareness and greater influence through great video content,” said by Edward Lum.

What kind of video ad format would we recommend? We would suggest the welcome video as it is one of our top performing video ad formats for desktop. As for mobile, check our our Mobile First View – a favoured by a lot of our advertisers and publishers as it is high impact and attractive.

Have questions on starting or enhancing your online video marketing? We’re happy to help! Drop us a line at sales@innity.com