New Partnership: Innity and adobo magazine
With its 14 years of existence in the industry, adobo magazine is known as the Philippine’s and Asia’s premier publication for the advertising and marketing community. It is a resource of the latest news on advertising campaigns, current trends, industry issues, consumer insights, the media landscape, and more. Garnering more than 110,000 average page views per month, they are able to showcase the most influential ad people and inspire both professional and student communities.
adobo magazine will be maximizing its ad network, programmatic partners, and revenue stream through its yield management partnership with Innity, a digital solutions provider known for their high impact display ads, data-driven solutions, and publisher network. Through this collaboration, Innity will be offering their support and expertise in implementing strategies to provide more revenue-generating opportunities for adobo magazine.
Angel Guerrero, publisher of adobo magazine remarks, “Our partnership with Innity comes at an opportune time when our community is engaged online and spending more time on the site. Visibly, the adobo magazine website is now more robust and active with the ad displays which signals strong revenue streams in our platform.”
Lester Distrajo, Innity’s Business Development Manager handling premium publisher partnerships says, “At Innity, we value our partnerships with publishers. We create products and services that we believe can contribute to our partners and aim to thrive and succeed in this very competitive landscape along with them. This is why we warmly welcome this new partnership with adobo. We are positive that this will open more opportunities and fruitful collaborations”.
Becoming part of an ad network can help publishers focus more on creating their content and have a partner to help monetize the website for a wider audience. Aside from the additional boost of revenue stream, the advantage of having an ad network partner is the dedicated support and consultation hours available with experts vouching the websites to brands and implementing the strategies to make it more convenient and efficient for the publishers.
For more information on how to become a part of our ad network, feel free to reach out us via ph.marketing@innity.com or ph.pub@innity.com
