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Innity Philippines Secures Nomination at Mob-Ex Awards 2024

Innity Philippines is proud to announce that our campaign, KFC Project Solo 2023, has been shortlisted in the “Most Engaging Mobile Campaign” category at this year’s Mobile Excellence Awards (Mob-Ex Awards). In partnership with Wavemaker Philippines, this campaign, which was launched in October of last year, successfully connected KFC Philippines with the gaming community.

In collaboration with the popular battle royale game, PlayerUnknown’s Battlegrounds, KFC Philippines had released “The Gamer Box”, a meal designed for gamers that included an exclusive PUBG in-game loot. Wavemaker Philippines and Innity Philippines successfully executed a mobile campaign that not only engaged the target audience but also solidified KFC’s reputation as the go-to chicken meal for winners.

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