Campaigns of the Month

We’ve selected 4 campaigns that we executed recently and we would like to share them here with you. Click on the Demo link for a comprehensive look at the ad unit! Let us know what you think. And if you’re interested to find out what more we can do for your campaign, drop us a line at sales@innity.co. We’d love to help :)

The Campaigns

Pond’s Make it Happen (.id)
Advertiser: Pond’s
Agency: Mindshare Indonesia
Format: Lightbox
Features: Multiple tabs with rich media content like product videos and product line-up, social sharing features.
Channel: Youth, Entertainment, Social & Community
Payment Metric: Cost per Engagement (CPE)

This campaign’s objective was to launch Pond’s latest contest ‘Make it Happen’, targeted at youths. The objective was to increase awareness and direct traffic to its main website for this campaign. Innity’s propriety ad format – the Lightbox was used to feature the campaign’s TVC, product info, and other related information on the contest. The 2-week campaign saw great results where both the CTR and Engagement Rate well exceeded the targeted industry benchmark by multifold.
View demo

Health Promotion Board – World Aids Day(.sg)
Advertiser: Health Promotions Board
Agency: OMD Singapore
Format: Lightbox
Channel: Audience Network

In order to promote their campaign in conjunction with World Aids Day, Health Promotions Board Singapore engaged Innity’s services to run their ads on its network across international and local sites in Singapore. The Lightbox ad unit was used to house the four TVCs by four local celebrities and was placed throughout Innity’s News, Youth, Entertainment, Social & Community, Technology & Women channels for a more relevant audience reach. The CPE campaign saw a CTR and Engagement Rate that very much surpassed the industry benchmark of 0.10% and 2% respectively.

View demo

We Day (.my)
Advertiser: Universal McCann Free the Children
Agency: IPG Mediabrand
Format: Standard Leaderboard
Channel: Run on Network in Malaysia

In our efforts to help the community, Innity lent its support to the We Day campaign founded by Free the Children. As part of the collaboration, Innity supported the broadcast of We Day’s advocacy and fundraising messages via banner advertising, through its network of local, regional and international websites. This on-going campaign has already received over 2 million unique impressions since its launch on 26 December 2011.

BMW Movie Trailer (.th)
Advertiser: BMW
Agency: Initiative
Format: Lightbox
Features: Full Length TVC
Channel: Business & Finance, News, Entertainment
Payment Metric: CPE, CPM

This campaign’s objective was to showcase BMW’s commercial as the main automobile sponsor for Mission Impossible 4. The ad campaign sought to increase awareness and affinity towards the new BMW 6 Series Coupe models. The creative was housed within the Lightbox ad format where user attention is guaranteed. Additionally, the campaign was optimized with Time and Geo targeting.