Tag Archive For "agencies & brands"
in Insights
5 Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand
Shopping has changed for good, thanks to the global COVID-19 pandemic that has accelerated consumer behaviour towards online shopping which has shown no signs of abating till now. Some top retailers in the world are convinced that most of the behaviour change will continue beyond the pandemic. Physical stores have recorded a drastic drop in …
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Capture Consumer’s Love for your Brand through Brand Community
A trendy and effective way of building relationships. Brand loyalty is one of the “bread and butter” to keep businesses going. But in these times where technologies and solutions are constantly evolving, consumer’s expectations and demands from their favourite brands are also becoming higher. Hence, brands are also required to find new ways of connecting …
Breaking Digital Barriers Through Live Streams
With the convenience and being able to purchase products immediately, live streaming for brands used to be popularly done on e-commerce platforms such as Taobao, Shopee, and Lazada. However, social media platforms can often play a better role when building a brand image and online presence, as many other brands fight to be seen and …
[Innity Webinar Recap]: Advertising Solutions for E-commerce
In a collaborative effort with Common Ground Work Philippines, we co-hosted a webinar last August 19, 2020 with Kirk Perez, Innity Philippines’ Associate Account Director as the main speaker tackling the rise in e-commerce, its trends, and solutions that brands can adopt to dominate the market. One of the highlights in the talk was the …
in Product News
How Brands Can Incorporate Virtual Experiences into Digital Events Strategies with Innity’s Enhanced Livestream Solutions
Ever since the COVID-19 pandemic has struck the world, livestreams on social media platforms are more in demand now than ever. According to Facebook, the average views on Instagram and Facebook Live are being doubled in a week and 70% more people are spending more time on these social media platforms as well. The pandemic has …
[Passionation Webinar Recap]: How To Establish Brands’ and Content Creators’ Voice in the New Normal
The crisis has paved the way for businesses to rethink their marketing strategies and adapt to the current situation. In a collaborative effort with Penbrothers, we co-hosted a webinar last July 2, 2020 with Kristel De Ocampo, Passionation’s Associate Account Director and Gerick Manalo, a celebrity chef and content creator to talk about how to …
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7 Digital Strategies Brands Should Adopt to Thrive in “The New Normal”
Due to the imposed Enhanced Community Quarantine (ECQ), Filipinos in affected locations were forced to avoid public places, especially malls, restaurants, and parks. Establishments that provide essentials, however, have suffered a less intense blow as they were still allowed by the government to operate amidst ECQ.
in Product News
Shoppable Ads Brands Can Explore to Increase Sales
With brick and mortar stores affected during the pandemic, brands need to adapt to the needs of their customers by creating an online shopping experience instead. Given the change of consumer behavior and shopping patterns, retailers will be challenged to adapt to the situation as they transition to ecommerce. Even post-covid, as people fear catching …
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How Brands can use Live Streaming as their Brand Voice in Times of Crisis
The fact that online video content is taking over the internet has long been a well-known fact. Live streaming, one of the many forms of video content, has been popular among gamers and online shopping sites such as Taobao, Lazada and Shopee. Moreover, during the COVID-19 outbreak, China saw a double in the number of …
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The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting
Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …
