Campaigns We Love

Here’s a lil taste on what we’ve been up to last month. Check out the campaigns we did for some of the brands around the region. Click on the Demo to view our propriety ad formats in action!

Health Promotion Board Anti-Smoking Shisha
Advertiser: Health Promotions Board
Agency: OMD Singapore
Network: Audience Network
Country: Singapore

HPB launched a campaign that sought to reach out to the youths on the health dangers of Shisha. The standard ad units like Rectangular, Leaderboard, and Wide Skyscraper were used for the campaign, and upon rollover, expanded into Innity’s propriety Lightbox ad format. The Lightbox was filled with a clip by HPB that encouraged the viewers to learn more about Shisha from the expert. The ad was served on relevant Channels such as Youth, Entertainment, Games, and Social & Community. The ad managed to deliver over 23,000 unique engagements. Additionally, users spent at average of 28 seconds on the ad unit.
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Telkom Flexi
Advertiser: Telkom Indonesia
Agency: OMD Indonesia
Network: Audience Network  Focusing on, File Sharing, Food & Dining, News, Parenting, Real Estate, Social & Community, Sport & Recreation, Technology, Women, Travel, Youth
Country: Indonesia

Telkom worked with Innity to promote their Mobile Broadband offerings. The ads were mainly seen across Innity’s network, focusing on Automotive, Business & Finance, Career & Learning, and Entertainment as well as on a handful of premium sites. Using the Lightbox, and Engagement Bar Telkom managed to integrate their TVC as well as their featured mobile products to increase user consideration. Additionally, Skinners were also used on premium sites such as Mobile88 and CHIP. The campaign received over 2.4 million unique impressions and achieved an Engagement Rate that successfully beat the industry benchmark of 2%.
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Toyota Prius
Advertiser: Toyota Motor Thailand
Agency: Media Intelligence Co.Ltd.
Network: Audience Network
Country: Thailand

We worked with Toyota to reinforce the brand as the leading automotive manufacturer in the market for the savvy and active individuals. For a wide reach of relevant audiences, the Lightbox ad units were placed across the websites under Innity’s network. The campaign reached out to over 600,000 unique viewers and beat the industry benchmarks for CTRs and Engagement Rates of 0.2% and 2% respectively.
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Astro Beyond
Advertiser: Astro
Agency: Mindshare Malaysia
Network: Audience Network
Country: Malaysia

Astro launched their new HD channels – Celestial and Zhi Zhun to their online audience. We assisted them to place the Expandable Leaderboard and Lightbox ads across Chinese sites focusing on Entertainment, Lifestyle, and News. The Lightbox unit featured selected movies showing on the channels, a Subscribe button, as well as social sharing features for added exposure.  The campaign raked in over 1.8 million unique views and users spent an average of 51 seconds on the Lightbox ad.
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