Entries By Innity
in Insights
Nielsen: How Prediction Learning Curves
Can Improve Digital Ad Effectiveness
An excerpt from NielsenWire on increasing digital ad effectiveness. Some useful tips! Optimizing your digital advertising in-flight is essentially a prediction exercise. The goal is to take existing data—while using the right technology and incentives–and make changes to your plans based on a predicted outcome that is better than current results. And, as with the prediction …
in Insights
Three Reasons Why Cost per Engagement
Advertising Rules
Advertising to us has always been about going beyond the click; about real engagement. We launched the engagement model together with the Lightbox ad format way back in 2009 and have been constantly coming up with new engagement tools for our advertisers and publishers. Getting your audience engaged in every stage of the marketing funnel …
in Insights
An Interview with a Media Planner
We started this series to learn more about the brilliant people working in the digital industry – from media planners, account executives to designers. This month, we find out what’s on the mind of media planner, Brenda Yap as she talks to us about her job, her clients, and people that inspire her. Name: Brenda …
in Product News
Top 10 Innity Lightbox Ads
(continued)
Here’s part two of our Top 10 Innity Lightbox ads. We hope all of you had as much fun going through the first half as we did putting it all together for you guys. Let’s get right into the Top 5, shall we? 5. Ford (Vietnam) Campaign objective: Ford targeted to drive awareness and action …
in Insights
Clickz: Forget Traditional TV Ads, Think Online Video Advertising!
Julie Batten contributed an article on Clickz recently and we couldn’t agree more. Think Online Advertising! From Clickz – Today I wanted to pose a question: is your media mix weighted appropriately given the changing media consumption landscape? Do you still invest heavily in traditional media like magazines and television? If you’re a mass marketer, …
in Product News
Top 10 Innity Lightbox Ads
In 2009, Innity launched its first Lightbox ad format along with the Cost per Engagement (CPE) payment metric and never looked back since. (BTW, Google hopped on the bandwagon and launched their Lightbox early this month. Damn right, it’s about time ;)) Up until today, we have ran over 430 campaigns with this amazing, highly …
Discrepancies in comScore’s
August/September Reports
Hey all, some of you might have noticed that our comScore reach for August and September have experience an unusual dip in numbers. We highlighted this matter to comScore and turns out they missed out a few tags for the countries that we’re in. Rest assured that Innity’s reach have not dipped or reduced. We …
in Insights
Ray is Innity’s Website of the Month
Website of the Month Ray operates as one of the leading female websites in Thailand. The website offers a full range of information, tips, and advice for the confident, modern woman. Being part of Innity’s network since December 2012, Ray currently attracts over 765,000+ page views visitors a month. and has an average of 35,000 …
Making a difference with UNICEF
At Innity, we believe in giving back by donating our time and resources to different causes, and thus, once again, we teamed up with UNICEF as part of our CSR initiatives to save and transform the lives of children around the world. As part of this collaboration, we are supporting the broadcast of UNICEF’s advocacy …
Innity’s New Tagline!
The All Engaging Media Network – we’re sure you’ve seen our catchy tagline that has served us good for quite some time. But like all things in this world, change is inevitable, and for the better too! After much thought, the team decided to go with a whole new tagline to better bring out the …
