Insights
Vodafone’s great ZooZoo campaign in India
watch?v=tah8J0ya6g8&feature=related
Selamat Hari Raya
We at Innity would like to take this opportunity to wish all our Muslim friends Selamat Hari Raya Aidilfitri and to thank you for the generous support that you have extended to us throughout the year. Terima Kasih. Warmest wishes, Innity team
Digital media predictions for 2010
Article found on Clickz At about this time every year, media strategists start to contemplate what the fast approaching New Year might bring. There’s always endless speculation about which trends will continue, and which mediums will finally gain the traction they’ve long been promising. This year is no exception. Talk to 10 of your peers …
Happy Chinese New Year!
DEAR FRIENDS! As we usher in the year of the Tiger, Innity is set to achieve greater heights as an innovative advertising network with new products and features which are of significant value to you. We look forward to another successful year with great enthusiasm after having become the first company in Asia Pacific to …
Advertising anticipations on where 2010 will take us
Looking back at 2009 makes you think “Thank God, this year is over”. It was not an easy year for the advertising industry; nevertheless online advertising suffered the least! Whereas the main focus of 2009 for online marketers was instant-ROI-driven, 2010 is promising to have more meaningful and creative campaigns based on better pre-campaign consumer …
Merry Christmas and Prosperous New Year!
DEAR FRIENDS 2009 has been an astonishingly progressive year for Innity as a whole thanks to the several accomplishments that we have managed to achieve. In times of recession, Innity have not only strengthened foundations but gone on to surpass targets in developmental growth as an innovative advertising network. Our unprecedented achievements for 2009 include: …
Selamat Hari Raya Aidilfitri!
The month of Ramadan is a special period for not only our Muslim friends but for all Malaysians as we look forward to celebrating Hari Raya. On top of satisfying our taste buds with “buka puasa” cuisines at a nearby Ramadan Bazaar, we are indeed looking forward to the coming “balik kampung” holidays. So let’s …
Print Ad from a Lottery Campaign
I am always a big fan of simple ad execution, and I found this print ad totally stunning. It was taken from the local newspaper, and the advertiser is Sports Toto Malaysia, a lottery games company. They are promoting one of their lotto-type games, which is called 6/49, where you need to pick 6 numbers …
Widget Advertising that Works but Being Shut Down
I believe that online campaign with simple execution and prizes will always work, much more better than those involve complicated mechanism. Your audience simply does not want to read a full page long instruction so do not try to confuse them. Early of this month, Burger King launched a campaign called Whopper Sacrifice. The campaign utilized the popular …