Latest comScore report highlights Innity’s leading stance amongst ad networks in Southeast Asia

Latest comScore report highlights Innity’s leading stance amongst ad networks in Southeast Asia

Innity, ranked highly in comScore’s latest reports revealing the top ad networks in the region. The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in turn recorded by comScore servers every time the tagged content is accessed guaranteeing more accuracy in reporting.

Innity ranked as the largest ad network in Vietnam reaching out to more than 85% of Vietnam’s 6.9 million internet audience and the largest ad network in Indonesia reaching more than 77% of Indonesia’s 9.2 million internet audience.

Innity also ranked as one of the largest ad networks in Singapore reaching 78% of Singapore’s 2.9 million internet audience and one of the largest in Malaysia reaching 75.5% of Malaysia’s 10.6 million internet audience. In both countries, Innity’s results exceeded that of the scores of the Content Network of the first ranking network by a mile.

Top ad networks in Vietnam – February, 2011

Total Unique Visitors (000) % Reach Average Daily Visitors (000) Total Pages Viewed (MM)
Total internet audience 6,926 100.0 3,476 13,088
Innity Network 5,909 85.3 900 221
RockYou 591 8.5 43 9

Source: comScore Media Metrix

Top ad networks in Indonesia – February 2011

Total Unique Visitors (000) % Reach Average Daily Visitors (000) Total Pages Viewed (MM)
Total internet audience 9,177 100.0 3,803 10,544
Innity Network 7,130 77.7 762 253
Admax Network 6,475 70.5 518 153
Tribal Fusion 4,373 47.6 513 270
RockYou 1,165 12.7 117 65

Source: comScore Media Metrix

Top ad networks in Singapore – February 2011

Total Unique Visitors (000) % Reach Average Daily Visitors (000) Total Pages Viewed (MM)
Total internet audience 2,881 100 1,623 4,617
Google Ad Network 2,553 88.6 818 1,828
a) Google Content Network 1,750 60.7 373 416
b) Google Search Network 1,327 46.0 188 97
Innity Network 2,245 77.9 498 97
Admax Network 2,241 77.8 476 447
Tribal Fusion 1,305 45.3 173 100
Adsfactor Network 547 19 51 18
Adconion Media Group 273 9.5 17 4

Source: comScore Media Metrix

Top ad networks in Malaysia – February 2011

Total Unique Visitors (000) % Reach Average Daily Visitors (000) Total Pages Viewed (MM)
Total internet audience 10,593 100.0 5,134 12,479
Google Ad Network 9,223 87.1 2,540 5,017
a) Google Content Network 5,528 52.2 1,035 1,202
b) Google Search Network 3,886 36.7 485 203
Innity Network 7,998 75.5 1,587 632
Admax Network 6,227 58.8 727 193
Tribal Fusion 5,094 48.1 627 287
Adsfactor Network 3,192 30.1 358 86
Adconion Media Group 1,396 13.2 104 14

Source: comScore Media Metrix

“We firmly believe in the growth potential and increasing dynamism within the Southeast Asian region. The comScore ratings reinforce our industry and technological leadership and the potential for this market in the region. Innity is committed to continue providing marketers with the best and most innovative online interactive marketing solutions in the industry”, said Phang Chee Leong, CEO, Innity

“Advertising networks are gaining popularity amongst advertisers and marketers across the world spurring growth within this area and is seen today to be a key component within the marketing mix,” said Joe Nguyen, VP, comScore, Southeast Asia. “Innity’s adoption of comScore’s tagging technology across a number of South East Asian countries provides them with access to the completeness and granularity of comScore’s Unified Digital Measurement giving them access to more precise tracking, avoids confusion arising from differences in reporting resulting from estimates and provides an integrated view of web activity across the breadth of the Internet universe”.

Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.