We’ve previously mentioned that Innity is working on making social marketing easier. Right now we’re ready to share some results.
Introducing Innity’s Social Hub – where brands are able to harness the wealth their social media content to engage and drive interaction with audiences. Our recent collaboration with Johnson & Johnson highlights one of the features of the Social Hub, in which brands can create ads directly from our centralized dashboard, and further exposing and drawing in newer audiences to join in the conversation.
We’ll be elaborating further on the Social Hub soon, but for now, here are some of the campaigns of the month!
Innity Social Hub – J&J Baby Of The Year
Advertiser: Johnson & Johnson
Agency : IPG Mediabrands
Network: Run on Network targeting News, Parenting, Women, Lifestyle, Entertainment websites
With Innity’s Social Hub, we helped Johnson & Johnson curate their social posts to a centralized dashboard, allowing the brand to decide on which posts they want to highlight in their ads. The chosen posts are then shared across Innity’s array of network, driving more interested viewers to join in J&J’s Baby of The Year campaign on their facebook page, and one click on the ad links them straight to the actual post by the brand. Parents wanting to share about the competition with their friends can do so via the social sharing buttons as well!
Lightbox – Dutch Lady Thomas & Friends
Advertiser: Dutch Lady Milk Industries
Agency : IPG Mediabrands
Network: Run on Network targeting News, Parenting, Women
Once extended from the invitation ad, Dutch Lady’s Milk Lightbox on Rails campaign showcases the brand’s TVC to draw viewers to intrigue parents on learning more about this current promotion. Interested viewers could then click on the remaining tabs to learn more about the promotion, including the freebies they could get during the campaign period and the participating outlets involved. With the inclusion of the redeemable voucher for the lightbox, viewers are able to grasp the opportunity to get a discount exclusive for lightbox viewers. Over 19,000 viewers engaged with the ad, and a CTR and ER that surpassed the industry benchmark.
Lightbox – Oral B Trizone
Agency : Starcom MediaVest Group
Network: Run on Network targeting Lifestyle, News, Parenting, Shopping, ECommerce, Classfified, shopping review blogs, women
Country: Hong Kong
Launching their limited edition electronic toothbrushes, Oral B’s Lightbox plays a TVC introducing the features and benefits of the Trizone 600, intriguing viewers who want to know more to browse though the available tabs. Viewers can also answer questions to find out which electronic brush is more suitable for them, and express their gratitude to their parents by sending them an ecard via the Lightbox in conjunction with Mothers and Fathers day. The ad garnered a CTR beyond the industry benchmark and had viewers engaging with the ad for over 17 seconds.
Lightbox – Smart Bro Pocket Wifi
Advertiser: Smart Telecommunication
Agency : SLIPSTREAM INTERACTIVE INC.
Network: Run on Network targeting Entertainment, Technology,Youth, Lifestyle and Social and Community websites
In their efforts to introduce the folks in Philippines to their highspeed broadband, Smart Telecommunications created an ad campaign that would draw viewers to learn more about their products. Offering a chance to take a selfie with a local celebrity with the webcams, viewers can opt to download the selfie picture and find out more about Smart’s offerings. 900,000+ impressions were served, and the ad garnered a CTR and ER beyond the industry benchmark.
Mobile Engage – Step out: Experience Macau Communities
Advertiser: Macau Tourism
Agency : DoMedia Asia Sdn Bhd
Network: Run on Network targeting News,Business & Finance, Travel, Fashion, Social & Community,Sports & Recreation, Food & Dining, Shopping, Technology, Women, Men, Entertainment, Parenting, Automotive, Youth, Health & FItness, International Business, Careers & Learning websites
What better way to introduce Macau than showing people around? Macau Tourism Board’s Mobile Engage ad made use of their TVCs to highlight the scenery and cultural scenes in Macau, allowing viewers to experience the city for themselves. Viewers who are drawn to visit could easily get the chance to win a free getaway to Macau by participating in the selfie contest that is held by the Board with their mobile devices.
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