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Malaysia Effie Awards 2011

We’re delighted to reveal that Innity Corp Group CEO, Phang Chee Leong was recently part of the esteemed panel of judges for this year’s Malaysia Effie Awards 2011. Phang, along with 52 other selected judges from theindustry meticulously evaluated the various marketing campaigns’ effectiveness based on their strategy, creative, media, and research. And after much reviewing, the judges have finally chosen what’s hot!

Effie has become THE award to win in 40 countries on fivecontinents in the communications industry. No other marketing communicationsaward is so widely recognized in so many places. The EffieAwards is the only global award that honours achievement in meeting andexceeding marketing communications objectives, with a focus on effectivecampaigns. The Awards is jointly organized by the Malaysian AdvertisingAssociation (MAA), Association of Accredited Advertising Agents Malaysia (4As)and Media Specialists Association (MSA), in association with the MalaysiaExternal Trade Development Corporation (MATRADE).

Winners will be announced at the Malaysia Effie AwardsGala Dinner on 12 October 2011. So hold on to your seats and may the most deserving marketing campaign win!