ComScore Report Reaffirms Innity’s Position
as the Leading Ad Network in Malaysia
Innity reaches over 91% of the Internet audience in Malaysia and is now on par with Google
We are now on equal standing with Google in terms of audience reach in Malaysia, according to comScore’s latest Metrix report. Currently, Innity and Google each reach out to 91.7% of the country’s Internet audience – that’s over 10 million unique visitors in Malaysia respectively.
The apparent growth within the digital sector has been spurred by a rising number of marketers, advertisers, and publishers who are finding increasing value in engaging the services of an ad network. Moreover, the booming online population within the country as well as South East Asia has played a crucial role in driving the industry forward.
Innity’s reach in Malaysia – May, 2012
| Total Unique Visitors (000) | % Reach | |
| Total Internet: Total Audience | 11,800 | 100.0 |
| Google Ad Network | 10,817 | 91.7 |
| Innity Ad Network | 10,815 | 91.7 |
Source: comScore
“The comScore ratings reaffirm the status of Innity as the leading ad network in the country. We are extremely excited and proud to be on par with the global online advertising giant itself, and we will continue to provide advertisers and publishers with the best innovative and engaging online marketing solutions in the market”, said Fabian Looa, COO, Innity.
About Comscore
ComScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, ComScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. ComScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to ComScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
