in Product News
Here cometh more of the Lightbox
The months have came and gone, and it’s now close to the end of February! We’ve been keeping ourselves busy sending those campaigns out there to the right audiences, and now it’s time to check out how well we’ve fared :) The Lightbox format is pretty much “the thing” in the industry now, and so, if I may present to you – Our favorites for the month!
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Sony Vietnam Vaio Duo 11 Campaign
Advertiser: Sony Vietnam
Agency: OMD Vietnam
Network: Audience Network Focusing on News, Entertainment, Technology & Sports
Country: Vietnam
This ad campaign was launched by Sony Vietnam to promote its newest addition to the Vaio family. Rectangular and Balloon ad units expanded into Innity’s propriety Lightbox ad format upon rollover, showcasing a product TVC. The ad was served on News, Entertainment, Technology and Sports Channels to ensure it would reach the targeted audience. By the end of the campaign, the ads delivered over 33,000 unique engagements, with users spending an average of 36 seconds on the ad unit.
Mercedes-Benz B-Class
Advertiser: Daimler South Asia
Agency: MEC
Network: Audience Network Focusing on Entertainment, News, Social & Community, Sports & Recreation
Country: Philippines
Daimler South Asia worked with Innity to promote the launching of their new Mercedes-Benz B-Class. Employing the use of the Lightbox, the ad featured a product gallery and promotional video of the product, engaging the viewers in the stylish elegant features of the B-Class. Focusing on the Entertainment, News, Social & Community, Sports & Recreation platforms on Innity’s Network, the campaign received over 713,770 unique impressions, and achieved an Engagement Rate that was over the industry benchmark of 2%.
Telkomsel Anniversary
Advertiser: Telkomsel
Agency: Bubu
Network: Audience Network
Country: Indonesia
Telkomsel wanted the word of their anniversary celebration to be spreaded out to the public. We worked with them to create an ad that ran across our vast network of sites. The Lightbox ad that was created highlighted a giveaway promotion, and displayed different phases of this giveaway during their respective stage, driving audiences to participate and learn more of the campaign by checking out the company’s page of social media sites that were listed. The campaign reached out to over 2,700,000 unique viewers and achieved CTRs and Engagement Rates beyond the industry benchmarks of 0.2% and 2% respectively.
Maggi Curry
Advertiser: Nestle
Agency: Mindshare Malaysia
Network: Audience Network Focusing on Chinese and Malay Females
Country: Malaysia
Nestle launched a campaign to promote the new Maggi Curry. As the campaign focused on Chinese and Malay women viewers, we directed these ads to the relevant channels to ensure it reached the intended audiences. The Lightbox unit featured Maggi Curry‘s TVC, links to the recipes with Maggi Curry, and had social sharing features for added exposure. The campaign raked in over 700,000 unique views and achieved an Engagement Rate that surpassed the industry benchmark of 2%.
Canon Legria
Advertiser: Canon
Agency: Hakuhodo
Network: Audience Network Focusing on News, Lifestyle, Entertainment, Technology, & Travel.
Country: Thailand
We worked with Canon to promote their new Legria in Thailand, displaying Lightbox ad units across our News, Lifestyle, Entertainment, Technology and Travel channels. The ad showcased the Canon Legria camcorder and its features, as well as videos that were shot on the camcorder itself – impressing the viewers with its cinematic capabilities. This campaign achieved over 400,000 impressions and achieved an Engagement Rate that surpassed the industry benchmark of 2%.
StarHub
Advertiser: StarHub
Agency: Mindshare Singapore
Network: Premium sites and Audience Network Focusing on Automotive, Entertainment, News, Sports and Recreation, Technology and Youth.
Country: Singapore
StarHub launched this campaign to increase awareness towards its brand as well as its services. The campaign featured the use of several standard ad formats as well as Innity’s propriety Lightbox, appearing on our vast network of sites. In the Lightbox, Viewers were shown the latest phone bundle that StarHub was offering and were able to find out more information by clicking on the Features or Specification tabs on the ad itself. Social sharing features was also added for increased exposure. The campaign reached out to over 84,300,000 unique viewers and had viewers spending an average of 30 seconds on the Lightbox ad.
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And there you have it, our favorites for the month of February. Stay tuned for more updates from us real soon!
