Innity’s Campaigns of the Month!
This month, in addition to our usual Lightbox, EnRoll and RTB campaigns, we’d like to highlight another one of our propriety products that we’ve launch few months back :)
We’ve had several campaigns running on Innity’s premium brand marketing solution – Engage+ so we felt it’s time we share some results. So here it is! Some background on what Engage+ is covered here if you’d like to read up on it ;)
And now, continue reading for our campaigns of the month!
Innity Engage+ – Umobile Prepaid Broadband 10GB
Advertiser: U Mobile
Agency: Mediacom
Network: Run of Network
Country: Malaysia
For this campaign, we worked with U-Mobile to create a campaign that spanned across multiple devices and platform. Aside from the standard banners expanding into Innity’s propriety Lightbox, we’ve also utilized HTML5 to create a touch sensitive Lightbox catered for tablets; and included tracking on their Facebook app reporting back to our dashboard for easy tracking. By the end of the campaign, we delivered over 900,000 impressions on both computer and tablets, and had people spending an average of 27.5 seconds interacting with it.
Innity Lightbox – BCA KlikPay
Advertiser: BCA
Network: Focusing on News, Entertainment, Women, Business & Finance, Lifestyle, Technology, Social & Community
Country: Indonesia
Once again, we worked with BCA to promote another of their up and coming services provided to the public. This Lightbox campaign served to draw attention towards their Internet Banking services – BCA KlikPay and drive conversion. To communicate a centralized message of the BCA KlikPay , we fitted in a product TVC that plays automatically once the Lightbox is launched. Merchants’ information were included and viewers are directed to the product page for more information or if they would like to directly apply online. By the end of this campaign, the ads delivered over 1,700,000 impressions and garnered a CTR and ER that surpassed the industry benchmark of 0.2% and 2% respectively.
Innity Lightbox – November Campaign
Advertiser: Solaire Manila Resort and Casino
Network: Focusing on News, Lifestyle, Food and Travel, Entertainment, Men, Automotive
Country: Philippines
In this campaign, we worked with the Solaire Manila Resort and Casino to spread their ongoing promotion of the month of November. This Lightbox campaign is used to highlight the main events for their November promotion, featuring the Peugeot P1 Million lucky draw. Tabs are used to showcase the Solaire Rewards Club membership and social media information for the Resort and Casino. At the end of the campaign, the ads were served over 1,600,000 impressions, and had audiences engaged for an average of 20.93 seconds with the ad. This campaign also raked a CTR that surpassed the industry benchmark of 0.2%.
Innity EnRoll / Video Balloon – Oppo Mobile
Advertiser: Oppo Vietnam
Network: Premium and Audience Network focusing on Lifestyle, Entertainment, News, and Technology channels
Country: Vietnam
The up and rising mobile brand Oppo utilized new media advertising to drive awareness towards their brand. The result of this collaboration was an EnRoll campaign and a customized Video Balloon with the Oppo’s flagship N1 as the frame featuring the product TVC. By the end of the campaign, we served over 1,500,000 impressions on the Enroll campaign and achieved a video completion rate of 61%. The Video Balloon on the other hand achieved a significant CTR rate, and had an average view time of 200 seconds.
Innity EnRoll – Comfort
Advertiser: Unilever Thailand
Agency: mInteraction Co.,Ltd.
Network: Run of Network
Country: Thailand
Unilever Thailand created a TVC to drive awareness towards their brand and we had the privilege to work with them to spread the word on our network. The TVC was displayed on our network and garnered over 600,000 views, a CTR beyond the industry benchmark and a video completion rate of 65% the end of the campaign.
RTB – Umobile UMI Promo 2013
Advertiser: U Mobile
Agency: Mediacom
Network: Run of Network
Country: Malaysia
We worked with Malaysia’s telco provider Umobile on an RTB campaign to raise brand awareness while decreasing CPC cost. Utilizing MarketOne’s algorithmic intelligence, we delivered over 150% clicks, and reduced the CPC rate significantly by the end of the campaign.
RTB – OCBC Wealth Management Fixed Deposit
Advertiser: OCBC Bank
Agency: Carat Media Service (Malaysia) Sdn Bhd
Network: Run of Network
Country: Malaysia
During the month of October, we collaborated with OCBC on a campaign to highlight their Wealth Management Fixed Deposit to their targeted audience, intending to expose more people to OCBC’s services. We launched two campaigns for each of the abovementioned purposes, one to obtain new sales, and another retargeting campaign to prompt viewers who have shown interest to consider signing up for OCBC’s services. With MarketOne’s algorithmic intelligence, we delivered over 16,000 clicks and achieved a significant reduction of the CPC rate by the end of the campaign.
