Innity’s Campaigns of the Month!
Travel to a destination for their mouth watering delicacies; pick up some beauty tips and get some freebies; watch a house makeover happen right before your eyes. Combining creatives and technology, our campaigns for this month demonstrates that the possibilities are endless with Innity’s Engage+.
Innity Lightbox – Expedia Malaysia Sale Part 2
Advertiser: Expedia Malaysia
Agency : Carat Media
Network: Run on Network targeting Entertainment, Lifestyle, Travel, News, Social and Community, Youth, Shopping websites
Country: Malaysia
Using a local delicacy to entice the hearts of food lovers, Expedia’s Lightbox ad invites audiences to explore Malaysia by following laksa trails.
Informative and friendly like any local you meet, the interactive Lightbox provides information about the various laksas in Malaysia and where to find them, and finally, planning their very own laksa journey on Expedia. Served to over 700,000 people, the ad received an ER and CTR that is well beyond the industry benchmark.
Lightbox – Clarins Facial Lift
Advertiser: Clarins
Agency : Nim Digital
Network: Premium
Country: China
The invitation ad for Clarins seems to contain all there is to say. But as users rollover to learn more, it expands into a Lightbox loaded with information on beauty products that would fill a minisite. Containing not only TVCs and celebrity recommendations, the Lightbox also hosts beauty tips and allows viewers to request a sample for tryout. The ad was served close to 6 million viewers and engaged viewers spent a substantial amount of time on the it.
Lightbox – Gebyar Tahapan BCA
Advertiser: Bank Central Asia (BCA)
Agency : PT Bintang Mediathama Indonesia
Network: Run on Network
Country: Indonesia
Created using HTML5, BCA’s Lightbox ad was a multi-channel campaign shown across devices; utilizing a spending personality test to encourage people to use their service. By the end of the test, users were encouraged to join in BCA’s online campaign for a chance to win a Mercedes. The ad was served over 1 million times and achieved a CTR that surpassed the industry benchmark, and had viewers interacting with the ad for over 30 seconds.
Mobile First View – HSBC Summer Promotion 2014
Advertiser: HSBC
Agency : Mindshare Hong Kong
Network: Run on Network
Country: Hong Kong
A mobile site takeover, HSBC’s ad invites viewers to spend on themselves during the summer while getting cash rebates by using their card. Interested viewers can tap on the ad to register and sign up for the credit card offer. Over 600,000 mobile users saw the ad, and raked a CTR well within the industry standards.
Mobile Engage – Ikea Easy Home Renewal 2014
Advertiser: IKEA
Agency : IPG Mediabrands
Network: Run on Network
Country: Malaysia
Have your heart set on a home renewal? Ikea’s Mobile Engage ad shows viewers how simple changes to an environment can help with giving your house a brand new look. Triggering the phone accelerometer with a shake, viewers will be able to see a home makeover happen right in front of their eyes. Served to over 700,000 people, the ad had viewers engaged with the ad for close to 2 minutes.
EBar Video – Zespri Sungold TVC 2014
Advertiser: Zespri Sungold
Agency : IPG Mediabrands
Network: Run on Network
Country: Malaysia
Zespri’s video ad brings the tasty Sungold kiwis so close to the viewers that they can almost taste it through the screen. The ad first appears as a bar on a user’s screen, and takes over the site to showcase Zepri’s TVC once viewers decide to engage with the invitation ad. The ad was shown over 90,000 times, and scored an ER and CTR that surpassed industry standards.
