Innity's Programmatic Quiz

Welcome to Innity's Programmatic Quiz !

Previously, we've done a quiz on mobile advertising and it is great to say that y'all really know your stuff! Hence, we've decided to challenge you with a programmatic advertising quiz.

Can you pass it? It's time to test your programmatic knowledge with the quiz.

This time around, Innity will be giving out our limited edition notebook to 15 people who gets 13 questions or more correct. Don't worry, we'll be delivering it over to you.

Good luck and have fun!

The simplest way to explain what “programmatic advertising” is:

A channel to display ad platforms.

It’s an IT term, no?

An automated purchase and sale of online ad space.

Which APAC country has the highest programmatic ad spend?

Malaysia

Thailand

Indonesia

Singapore

The downside to programmatic advertising is:

The risk of buying fraudulent ads due to lack of transparency.

No control on which adverts come through.

Leakages caused by multiple tech layers between buyer and seller

All of the above.

Which of these does NOT develop and set technical standard & best practices in the digital advertising industry?

IAS and ISS

IAB and TAG

IAS and IAB

How long does the average RTB auction take?

200 milliseconds

1 second

1 minute

500 milliseconds

There are 3 types of RTB auction. Which of these are NOT one of the types of RTB auction?

Vickrey auction

Automated auction

Guaranteed auction

First price auction

How does a header bidding wrapper work?

A chunk of code placed within the header of a page to perform a certain task, such as analytics or retargeting.

To collect the total amount of bids during the programmatic auction.

Organizes buyers and sets rules for the programmatic auction.

X company made 600,000 impressions after spending 20,000 dollars on the ad. How much did the company spent per thousand impressions?

$20

$33.33

$15.50

$25

What is the difference between SSP and Ad Exchange?

SSP’s clients are publishers, ad exchange’s customers are DSP’s customers.

Ad exchange’s customers are publishers, SSP’s clients are DSP’s customers.

Both SSP and ad exchange can provide their services to publishers and DSP’s customers.

CPA is an acronym for two abbreviations. What does those two abbreviations stands for?

Cost per algorithm, cost per answer

Cost per action, cost per acquisition

Cost per audience, cost per ad

Which of these are one of the advantages of having a private marketplace?

To be used beyond retargeting for campaigns across the marketing funnel and across verticals.

Transparency between advertisers and publishers.

Use the data to unlock insights about the readers that could increase the value of impressions.

What is a Deal ID?

Identification before making a deal.

A small transparent image placed on a website that tracks user behavior.

The unique number of an automated ad buy.

The definition for programmatic guaranteed is the process of automating what has traditionally been manual direct deal.

True

False

What are the different Programmatic Direct deal types?

Guaranteed deals

Preferred deals

Private auction

All of the above.

In "second price" RTB auction model environment, advertiser A bids RM10, advertiser B bids RM8, and advertiser C bids RM5. Which advertiser will win the auction and how much will the winning advertiser have to pay?

Advertiser A, RM10

Advertiser B, RM8

Advertiser A, RM8.01

Advertiser B, RM8.01

What is frequency capping?

Following the user throughout the internet once he or she seen the ad once.

Restricting the numbers of users that an ad is shown to.

Restricting the number of times a user is targeted by a campaign over a given period.

Limiting the number of times a user can skip an ad.

Thank you for joining our quiz!

We hope you have a better understanding on programmatic now with Innity's Programmatic Quiz!

If you've got 13 or more questions correct, we'll be in touch with you via email/phone! Get ready to receive our limited edition notebook!

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Innity’s Programmatic Quiz

Welcome to Innity's Programmatic Quiz !

Good luck and have fun!

Written By

Innity

Innity’s Programmatic Quiz

Welcome to Innity's Programmatic Quiz !

Good luck and have fun!

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Written By

Innity