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April 21, 2020 – THE INNITY BLOG.

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The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting

Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …

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