How brands adapt to the new normal of Influencer Marketing: Key Opinion Consumers (KOCs) & “Homefluencers”

  As the COVID-19 pandemic continues to affect most parts of the world, there is no doubt that many businesses are facing a huge crisis due to the economic downturn. In this new environment, the priorities for many brands have also shifted as their investments in marketing budgets have decreased. Not only that, some brands …

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