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[Webinar Recap] Learn from the Experts: How Are They Adapting to the Current Crisis

In the wake of the global pandemic, businesses are becoming more reliant than ever on their digital strategies.

Earlier this week, we had the pleasure of speaking with three industry leaders in Singapore on how they’re adapting their digital marketing strategies to stand out in the digital space. 

The discussion touched on new channels and strategies brands are adopting to be present, stay relevant, and how to consistently create positive brand experiences for consumers. One of the new channels, Live Streaming has accelerated exponentially in Singapore during the Circuit Breaker. 

“The power of live streaming is the instant gratification element to it – from being entertained by the influencers demonstrating the product to purchasing could take 15 seconds. It also allows us to have conversations with our customers and engage them like never before. However, it is important to make sure you have good talent!” said Leroy Chua, Regional Digital Marketing Director of Shiseido 

“Live Streaming to me is like a rejuvenated approach to TV Shopping. It’s engaging, entertaining and instantaneous. Brands just need to remember to keep it simple, fun, and creative. At the end of the day, we’re all in this together. And if brands can demonstrate that, stay close, and find ways to be relevant and help their consumers, then positive experiences will come,” shared Koh Weng Wai, Head of Channel Revenue Partnerships (SEA), TikTok on creating positive brand experiences during the pandemic. 

On how marketing will look like after Circuit Breaker, Ian loon, CEO, Publicis Media Singapore said, “Marketing has not changed – the environment has. Marketers need to be a lot more agile and nimble, and also dive deeper into accountability and measurability. Use plenty of data and analysis to frame a crystal ball where possible. Don’t be opportunistic. It will pay off,”

If you missed our webinar or you’d like to relive it — check out the full recording: