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Entries Published On February, 2024

Innity in Insights, Product News   February 28, 2024

How to Leverage Zero-Party Data with Customer Experience Platform (CXP)

Back in January, Google rolled out a new feature named Tracking Protection – a move in line with their commitment to gradually phase out third-party cookies by the second half of 2024. If you rely on targeted advertising with third-party cookies for your brand’s marketing strategy, it’s time to reconsider your tactics. In an age …

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