Entries Published On February, 2024
How to Leverage Zero-Party Data with Customer Experience Platform (CXP)
Back in January, Google rolled out a new feature named Tracking Protection – a move in line with their commitment to gradually phase out third-party cookies by the second half of 2024. If you rely on targeted advertising with third-party cookies for your brand’s marketing strategy, it’s time to reconsider your tactics. In an age …