Innity Shanghai Moves into a New Office
Innity Shanghai moves into a brand new office located in Kun Yang International Building. We’re still putting our finishing touches to the place and it’s looking awesome so far. Here’s a peek! Drop by if you’re in the area. We’ll be more than happy to show you around! 1904, Kun Yang International Building 798 Zhao …
Innity featured on InvestHK
Digital Media Company Clicks into Place
Extracted from InvestHK Established in 1999, Innity is a provider of interactive online marketing platforms and technologies for advertisers and publishers. It has a strong foothold in southeast Asia with offices in Malaysia, Singapore, Indonesia, Thailand and Vietnam. Innity launched its Hong Kong office in April 2012 to capture the huge potential of brand advertising …
in Insights
5 Content Marketing Trends for 2013
You Haven’t Heard Yet
Extracted from Clickz. You’ve heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Let’s focus on trends that explore the gray matter between the two: Authors are forming strategic partnerships with each other. Bloggers are partnering with one another creatively more and more. With my editorial background, I must …
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5 Predictions For Online Advertising
Here’s another prediction for Online Advertising in 2013, this time by Eric Wheeler, the CEO and cofounder of 33Across. 1. Companies will begin to leverage “dark social” to drive sales. Today, there is widespread confusion regarding social media’s impact on online sales. IBM, for one, recently stated that less than one percent of Black Friday e-commerce sales were driven …
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5 steps to find and engage your target audience
Taken from imedia Connection, here are five steps to successfully reach and engage the target audiences that matter most to you, wherever they might be. Identify and segment your existing audience Talking to your current customers and your sales team that engages them every day will go a long way to helping you understand your …
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Frost & Sullivan’s Top Seven Predictions for
Digital Media in 2013
2012 is coming to a close and it’s that time again to look into our respective crystal balls and predict the future of Digital. One of the first few predictions comes from Frost & Sullivan. Let us know your thoughts! 1) The impact of tablets on the digital media landscape will accelerate “As behaviour patterns …
NIM Digital Joins Innity In Digital Branding
From Marketing-Interactive Shanghai – Omnicom Group’s digital agency NIM Digital has partnered with Innity to introduce the cost-per-engagement (CPE) model in China. The partnership aims to educate the market and drive effective branding via the CPE model, with which advertisers only pay when users engage with their ads. Raymond Teoh (pictured), general manager of Innity …
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Nielsen: How Prediction Learning Curves
Can Improve Digital Ad Effectiveness
An excerpt from NielsenWire on increasing digital ad effectiveness. Some useful tips! Optimizing your digital advertising in-flight is essentially a prediction exercise. The goal is to take existing data—while using the right technology and incentives–and make changes to your plans based on a predicted outcome that is better than current results. And, as with the prediction …
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Three Reasons Why Cost per Engagement
Advertising Rules
Advertising to us has always been about going beyond the click; about real engagement. We launched the engagement model together with the Lightbox ad format way back in 2009 and have been constantly coming up with new engagement tools for our advertisers and publishers. Getting your audience engaged in every stage of the marketing funnel …
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An Interview with a Media Planner
We started this series to learn more about the brilliant people working in the digital industry – from media planners, account executives to designers. This month, we find out what’s on the mind of media planner, Brenda Yap as she talks to us about her job, her clients, and people that inspire her. Name: Brenda …
