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THE INNITY BLOG.

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Why Advertisers and Media Agencies Should Get Into Private Marketplace (PMP) Advertising This 2020

  Do our ads appear on brand-safe environments? How can we ensure the quality of inventory for our ads? Are we spending our advertising money wisely? In one way or another, you might have encountered these topics in your digital marketing meetings in the past year. The growth of programmatic spending, specifically on open exchange …

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