Entries By Innity
in Insights
Now Trending: #Worldcup
4 years since the last World Cup and the rise of technology and social media have made this year’s world cup the most talked-about one ever. Putting it down in numbers, Coca-cola anticipates 3 billion people to be sharing about this in real-time during the live competitions. Even months before that, we’ve seen brands building …
in Insights
Means Do Not Justify the Ends.
This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. Warning: This is another article on programmatic digital advertising, though the author has safely avoided the use of programmatic in the title. And more importantly, it is not one that tries to define, explain or classify the types of programmatic (haven’t we …
in Insights
PULSK is Innity’s Website of the Month!
A social website with their own gamified twist, PULSK invites Indonesian users to curate and share localized content with users and friends. Since starting out in 2012, they’ve grown to build quite an audience and content base. Co-founder Irwan shares with us about the hyperlocal social site. Name: Irwan Position: Co-Founder & CMO Site: …
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Innity’s Monthly Digital Roundup! #2
Hey yo, Digital Roundup incoming! We’ve got stats that we think all of you folks working in digital will find useful; and also some insights on the latest trends. Scroll down for more! AdReaction: Marketing in a multiscreen world Here’s data from Milword Brown’s AdReaction study on multiscreen usage. Looking into ads on TV, laptops/PCs, …
Innity Joins IAB Specialized Committee!
Here’s some great news from us! Kelvin Ho, Regional Director of Innity, and King Huat, Sales Manager from our Singapore Team have been nominated to join the Specialized Committees of the Interactive Advertising Bureau (IAB) Southeast Asia Singapore Chapter. The Specialized Committee is created by the IAB to further champion industry initiatives in key areas …
Innity’s Campaigns of the Month!
Hello! Ready for some awesome advertising to inspire your next campaign? Check out this month’s collection from various sectors and countries! Featuring: Innity Lightbox, Mobile Swipe, Welcome Video and Video Balloon! Lightbox – Jollibee Burger Advertiser: Jollibee Foods Corporation Agency : MRM Philippines Network: Run on Network targeting Entertainment, Games, Shopping, Social Community, Sports and …
in Insights
Innity’s Monthly Digital Roundup! #1
If you were ever worried that you might miss out on some of the latest industry trends and what the industry leaders think about them, fret not. We’ve given ourselves this lil’ assignment where we’ll compile the highlights in digital marketing and some informative articles on the web and share it right here! Take a …
Innity’s Campaigns of the Month!
We’re featuring some new ad formats this April!! If you’ve never seen our Engage+ Mobile formats do check out the demo we’ve done for Sulwhasoo! And of course that’s not just it ;) Scroll down to find out what we have in store this time! Innity Engage+ – Sulwhasoo Snowise Launch Advertiser: Amorepacific Sdn Bhd …
in Insights
TheSmartLocal is Innity’s Website of the Month!
With traveling being quite the thing nowadays, travel blogs and review sites have become some of the more popular and searched websites on the internet. But naturally only few stand out from all the competition. Launched in August 2012, Singapore-based travel & lifestyle review website TheSmartLocal has been getting a lot of attention as a …
Innity Will Be at Ad:Tech Asean Roadshows!
Folks in the digital industry shouldn’t be a stranger to the inaugural ad:tech event that is usually held in Singapore. This year however, as a prelude to ad:tech Asean in July, there will be 3 individual ad:tech roadshows in Jakarta, Kuala Lumpur and Bangkok. Innity will be at each of the roadshows as speakers, together …
