Entries By Innity
in Insights
How Online Advertising Incentives Influence Brand Perception
Derived from MediaPost; written by Laurie Sullivan. Brand messages and incentives make consumers pay attention to ads, according to a recent study. In fact, combining the two strategies increases interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent, according to findings from KN Dimestore and SocialVibe released Monday. While …
Innity Partners With adSage
Southeast Asia’s online media network Innity has collaborated with adSage, a leading digital marketing agency in China to take advantage of adSage’s Search (AFS), a distinctive automatic system for SEM campaign management researched and developed by adSage. Through the cooperation, Innity will be able to leverage on the centralized advertising campaign data from AFS, allowing …
in Product News
Innity’s Application Process for Publishers
Innity’s Application Process for Publishers Recently, we have been receiving handful of comments asking about our site requirements as well as the application process of joining Innity’s network of publishers. In order to ensure a safe and strong network for our advertisers, there will be a few review and approval stages to overcome before becoming …
in Insights
No, the Smart TV Isn’t ‘Dead’
An interesting article on Smart TVs by Jim Louderback, derived from Adage. For something so depressingly final, journalists sure do love death. Whenever there’s a slow news day, or a blogger needs to juice her numbers, the imminent demise of something shiny, new or sacred gets trumpeted from the ramparts. The latest obituary? Smart TVs. A …
in Product News
Acing Advenue: Ad Blocking
We know finding your way around Advenue might sometimes be daunting, especially when you’re a new publisher to the system. Being an ad serving and advertising management system, there are quite a number of features on the platform, and you might not be familiar with all of them. That’s why we’ve decided to highlight valuable …
in Product News
Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …
in Insights
10 Killer Tips for Better ROI
Here’s another post from Mashable on tips to an increased ROI on your online marketing campaign. Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got …
in Insights
15 Beautiful and Creative QR Codes
Here’s a lil something cool we thought we’d share. Check out the creative designs of QR codes from a range of businesses to get users to scan them. Would you be more likely to scan these quirky QR Codes? Taken from Mashable. 15 Beautiful and Creative QR Codes In the same way that bar codes don’t …
Malaysia Effie Awards 2011
We’re delighted to reveal that Innity Corp Group CEO, Phang Chee Leong was recently part of the esteemed panel of judges for this year’s Malaysia Effie Awards 2011. Phang, along with 52 other selected judges from theindustry meticulously evaluated the various marketing campaigns’ effectiveness based on their strategy, creative, media, and research. And after much …
Innity teams up with MCIL Multimedia and Panasonic to offer the SinChew Vision Internet TV
Recently, Innity teamed up with MCIL Multimedia Sdn. Bhd. as the technical partner to develop an audiovisual channel combining the best of Sin Chew Daily and its online portal Sinchew-i.com via Panasonic’s Internet-enabled TVs. This unprecedented venture saw the introduction of Smart TV content to the viewing public in Malaysia. Sin Chew Vision Internet TV …
