Entries By Innity
in Insights
An Interview: Engaging the Consumers
We made it to the news. Recently, Innity CEO, Phang Chee Leong sat down with The Star to talk about Engaging Consumers in the digital age. From The Star INNITY Corp Bhd, which sells online advertising space on over 10,000 websites in South-East Asia, takes pride in being a trendsetter. The Ace Market-listed company has …
Innity is first media network in Southeast Asia to form strategic alliance with Adxpose to deliver enhanced brand safety and optimization
Innity announced that it has selected AdXpose, as its go-to partner for providing verification and optimization analytics solutions for its customers. Innity will implement AdXpose’s SaaS platform across its ad network, which reaches more than 50 million unique internet users and serves 2 billion monthly ad impressions, to ensure that its ads are delivered safely …
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KLM’s In-Flight Dance Party to Miami: A Social Media Tale
By Christopher Heine (external source) KLM Royal Dutch Airlines wants a collective audience on Facebook (194,000 “likes” currently) and Twitter (122,000 followers) of 1 million by August, while ratcheting up promotions on both sites. An inspirational marketing story is partially responsible for the company setting its sights that high. The national airline was set to launch …
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Reebok’s Mobile Program Goes Geo-Social
By Christopher Heine (external source) Reebok appears to have increased its commitment to mobile, accented by its first-ever geo-social campaign that’s running on Scvngr. Through June 13, geo-social users on the platform who check in at Dick’s Sporting Goods stores and meet “challenges” can earn $10 off Reebok’s new RealFlex shoe. To get the reward, …
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Latest comScore ratings for the month of March show Innity to be the top ad network in Southeast Asia
TOP AD NETWORKS IN VIETNAM Total Unique Visitors (000) % Reach Average Daily Visitors (000) Total Pages Viewed (MM) Total internet audience 6,999 100 3,792 15,261 Innity Network 6,859 98 1,078 239 RockYou 977 14 67 18 TOP AD NETWORKS IN INDONESIA Total Unique Visitors (000) % Reach Average Daily Visitors (000) …
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Facebook to Ad Agencies: Let’s Be ‘in a Relationship’
Social Network Rolls Out Community Site Aimed at Creatives By: Irina Slutsky Bio Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called “Facebook Studio” and is a platform aimed …
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Retention, Not Reacquisition
Neil Mason (this article has been derived from an external source) When is retention not retention? When it’s just reacquisition! More and more companies are paying attention to customer lifetime value and how they can build on their investments in winning new customers. This applies equally to consumer organizations, business to business organizations, and membership organizations. …
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How Geolocation Will Revolutionize the On-Site Service Industry
Dave Yarnold is CEO of ServiceMax, a full suite of mobile field service management applications Geolocation services are popping up for consumers everywhere, from Uber, which sends a car service to your door two times faster than a cab, to Bizzy, an app that shows you where your friends have dined lately and offers …
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Interactive Advertising Makes the World Go ‘Round
By Pace Lattin (This article has been derived from an external source) I’ve questioned the sanity behind some of the media valuations in my blogs lately, from Twitter’s $1 billion-plus valuation to Groupon’s claims of being worth $15 billion. To many people, including my humble self, these valuations seem downright crazy, especially when faced with …
Innity reaches 75.5% of Malaysia’s Internet population
From The Star KUALA LUMPUR: Innity, a leading Southeast Asian ad network, ranked highly in comScore‘s latest reports revealing the top ad networks in the region. The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in …
