Innity is first media network in Southeast Asia to form strategic alliance with Adxpose to deliver enhanced brand safety and optimization
Innity announced that it has selected AdXpose, as its go-to partner for providing verification and optimization analytics solutions for its customers. Innity will implement AdXpose’s SaaS platform across its ad network, which reaches more than 50 million unique internet users and serves 2 billion monthly ad impressions, to ensure that its ads are delivered safely as well as to provide superior levels of optimization.
“Advertisers and agencies have increasingly become concerned about brand safety and the overall performance of their digital media campaigns,” said Phang Chee Leong, CEO of Innity. “With AdXpose’s data and analytics solution, we’re filling a void in the marketplace by providing an environment where our customers can operate with confidence while eliminating under-performing sites from our network.”
Innity is committed to delivering top-notch results for its customers by partnering with proven and reliable solutions like AdXpose, based on its history in improving the safety of digital ad campaigns – from blocking suggestive keywords to preventing ads appearing on inappropriate sites – as well as providing necessary insights and analytics in helping advertisers and agencies make smarter media buying and campaign planning decisions.
“Innity is well positioned in the South East Asian market as an online leader and we are excited to partner with them to provide world class verification and optimization technology,” said Ryan Polley, COO of AdXpose. “Our partnership with Innity demonstrates the adoption of the AdXpose solution on a worldwide basis as major brands expand digital advertising throughout emerging markets.”
“Through AdXpose’s technology, we can guarantee improved campaign performance by creating new avenues for revenue on the viewership and engagement generated by each impression,” added Phang. “More importantly, our customers will benefit from increased transparency, accountability and safety, all in real time.”