Entries By Innity
Innity offsite – team building
Innity conducted it’s first annual team building exercise on the weekend of March 5th and 6th at the Eagle Ranch Resort in Port Dickson, Malaysia. The objective of this activity was to provide the staff at Innity across different countries with the opportunity to congregate at a location outside of their regular place of work and to …
Innity enhances customer offerings with the launch of its latest networks; Engage Him and Engage Her
Innity revealed its newest male and female networks; Engage Him and Engage Her, for marketers, to provide them with a platform to buy into a wide variety of content channels while ensuring that they reach out effectively to their target audience. These networks provide marketers with access to more than 1000 new sites in addition …
in Insights, Product News
The rules of engagement
By Phang Chee Leong, CEO, Innity It’s no secret that the internet penetration worldwide has been increasing multifold year on year. According to the World Internet Usage Statistics, there are nearly 2 billion internet users worldwide out of which 825 million users are from the Asian region constituting the largest percentage of users globally. As …
in Insights, Product News
The advantages of mobile marketing
By Rhia George, Marketing Communications Manager, Innity With marketing being present in every pore of modern existence, it’s no wonder that advertising exists on every single medium possible. In order for a business to connect with its market successfully, new and innovative forms of advertising must be deployed complemented by traditional methods. Mobile marketing is …
in Insights, Product News
The Reality Of Real Time Bidding
By Tashmeet Kaur, Business Development Manager, Innity Many have been questioning the hype of Real Time Bidding (RTB). I believe it is a hype that will continue to emerge as a feature of online advertising optimization technology. RTB allows advertisers to reach out to the right user within a specific time and assign an …
in Insights, Product News
‘Tips and Tricks’ to maximize your Innity Performance Network earnings
By Yew Wei Sin, Digital Product & Media Specialist, Innity Innity’s Performance Network is South East Asia’s largest affiliate marketplace for online advertisers, agencies and publishers that specialize in pay for performance advertising. Below are some tips and tricks for publishers on how to make more using this network: 1) Ad Inventory Ad formats are …
in Insights, Product News
INNITY’S UNIQUE LIGHTBOX AD FORMAT
By Meghaa Mehta, Account Manager, Sales, Innity Innity’s Light Box is the most cost-effective rich media format out there! Here’s why: 1. Innity’s Light Box has an inbuilt time reference that is utilized to measure the interest and intent of the user who is interacting with it. Most rich media ad banners count as one …
Innity ties up with MIT Sloan School of Management, Massachusetts
Innity had the privilege of hosting 4 students from the MIT Sloan School of Management in Cambridge, Massachusetts for the purpose of a research project that they were doing for us. Timothy, Kenny, Stacy and Christine started working with us in October remotely from the US and completed their assignment at the end of January …
in Insights
MEET THE EXPERT: Arshan Saha’s take on what the online advertising industry holds for 2011
2010 has been a year of substantial growth for digital media and for Innity specifically and I, for one, truly believe that digital media in Southeast Asia has taken that much needed step towards becoming a prominent platform for advertising. In fact, many well known advertisers have finally taken a leap of faith into online …
Innity appointed as exclusive partner for Mobile88.com’s advertising sales in Southeast Asia
Innity; Southeast Asia’s leading online media network, signed on an exclusive partnership with Mobile88.com; a much sought after technology website to help improve Mobile88.com’s advertising sales in the region. The new partnership has been formed to fortify the network as a top advertising platform in Southeast Asia. Mobile88.com is an established player in the technology …
