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Industry Round Up For May: Programmatic Rich Media
Let’s focus on programmatic rich media for this month! Programmatic buying used to be something that was mostly limited to standard banner ads. However, now in the era of creative programmatic, it allows marketers and advertisers to programmatically buy rich media ads. Unlike standard display advertising, and pre-roll videos, rich media has been late to the programmatic …
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May 2016: Rolling Stone Indonesia is Innity’s Featured Publisher of the Month
Rolling Stone is a magazine based in America that focuses on popular culture, music, movies and politics. Since May 2005, Rolling Stone magazine was published in Indonesia by PT A & E Media and became the first in Asia. Their official website (www.rollingstone.co.id) was launched only a few months after the magazine was published. Till today, RSI …
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Industry Round Up For April: Online Video Advertising
This month we will be focusing on onling video advertising. People nowadays are more likely to watch videos because it’s no secret that sight, sound and motion of videos is highly associated with our emotion. This is why video advertising is one of the most powerful storytelling formats, if done right. Many marketers are starting …
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April 2016: The Coverage is Innity’s Featured Publisher of the Month
The Coverage Bureau launched in November 2015, and in a few short months, has successfully amassed a substantial following due to the fresh way they present various different topics of traditional news. The founding team grew tired of conventional media publications that mandate news coverage to be presented in a single dull, one-dimensional manner and endeavoured to …
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Industry Round Up – Social Advertising
Social media advertising isn’t just a catch phrase anymore. It’s a real, stable driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. By focusing on social advertising this month, here are some articles that you can explore more on social advertising, learn about the recent …
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If you’re one of them, why not?
In the line of digital advertising, it is important for us to always be on our toes to explore new ways to impact the targeted market. However, the trends of advertising are always changing, hence why younger generations, especially students have better views and ideas on creating an impact. Students are often critical thinkers and …
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March 2016: PPTV Thailand is Innity’s Featured Publisher of the Month
PPTV Thailand is a famous digital TV station based in Thailand with 36 channels. They provide different kinds of television programs such as news, sports and entertainment which broadcasts for 24 hours. PPTV Thailand brings outstanding content to their audiences in High Definition (HD) nationally. We recently did a short interview with the Sales Director from PPTV, …
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Getting out of the Norm
It is highly unlikely for things to be the same at all times especially when it comes to media. New ideas are constantly coming up from time to time; new approaches, new way of advertising. The advertising industries are experimenting like crazy and slowly with more ads that people would want to look at all …
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Marie France Asia is Innity’s Featured Publisher of the Month
Bonjour! This month we feature South East Asia’s leading fashion and lifestyle magazines – Marie France Asia. Launched in 2013, Marie France Asia aims to bring trendy and new fashion news to all style-savvy audience in the region. The site not only shares fashion tips but also articles on beauty, health, travel, design and food …
