10 years ago no one would have imagined catching up on our favorite tv series during transit possible, but recent years have seen our entertainment source to shift from televisions to desktops and hand-held devices, with traffic flowing to some video that a group of teenagers created at a park. This month’s Digital Roundup looks …

Ad spend spikes with festive seasons around the corner, regardless of its form of media. The celebratory season encourages consumerism, and marketers, understanding this market need would guide the purchase intention towards their brands. With Ramadan coming up, this month’s digital roundup looks at holiday marketing, in general, with statistics, trends, tips to make the …

Native advertising may be known as rehashed advertorials, but it is undeniable that it is gaining momentum in digital as more advertisers and publishers are swarming into adaptation. Owing to its objective to blend in, Native as an emerging format as garnered quite a lot of flak with debates surrounding new media’s integrity – particularly …

While the concept of buying and selling only viewable ads does indeed make complete sense at a single glance, the industry still has much to overcome in order to achieve the aspired 100% viewability of all digital ads. Our Digital Roundup this month gathers the voices discussing this exact topic to paint a 360 view …