Being the leading ad network in the region, Innity will be offering its advertisers in Hong Kong and China innovative online marketing solutions to better engage with their target audience for a complete branding experience online by building a premium media network. The ad network will be partnering with premium sites, playing a role to increase the value of their ad spaces.
The company will be also recruiting more employees to fill their offices in Hong Kong and Shanghai to educate the market on effectively running engaging branding campaigns. To kick things off, Innity worked with pharmaceutical giant, Wyeth to launch their online campaign whilst campaigns in China will swiftly follow suit.
The Hong Kong and Shanghai offices will be led by Raymond Teoh, General Manager of Innity China, who has over 10 years of experience in advertising and branding in digital sectors. Reporting to him would be Christine Huang, who takes up the role of Regional Sales Director. Prior to her appointment at Innity, Christine was the Regional Business Director at FiveStones – a HK based company representing Google Doubleclick for Advertisers. She was put in charge of business development, which included account management, creative development, and operations. Before she moved to Hong Kong, Christine was with Singapore Press Holdings, Internet Business Unit (AsiaOne) as Regional Sales Manager in charge of Hong Kong, Malaysia, Thailand, Australia, India, and China.
Commenting on the launch of the offices, Teoh said, “China and Hong Kong digital markets are still new to the engagement model and with Christine joining us, we can enlighten and open up the markets, expanding our reach quickly. The potential of brand advertising is huge and we are confident that our innovative engagement solutions can provide great value to publishers and advertisers in both China and Hong Kong.”
Innity Corporation COO, Fabian Looa commented on the expansion: “We are very happy to be able to expand into Hong Kong and China. These two vast markets are brimming with untapped potential and diving into these markets will allow us to further position Innity Corp as a leader among media networks.”
With the addition to this office, Innity now has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, and Philippines, with over 135 staff in total.