Key Opinion Leaders (KOL) and Influencer Marketing: Power to the people!
With the rise of social media in this digital era, comes along a new marketing tool in the form of Key Opinion Leaders (KOLs) or Influencer Marketing. This type of marketing has gained a lot of ground to co-exist alongside other forms of digital marketing tools as well as offline marketing strategies. With social media and online influencers, you’re looking at a more engaging platform where people will talk to people; share thoughts and ideas to ultimately create conversations.
With that in mind, we can safely say that Influencer Marketing can exist together with other sorts of media platforms to further strengthen a brand’s message; tying in the factor of human engagement and more organic returns from their followers’ feedback.
People can influence people more effectively in this digital age and time. A familiar face is deemed to be more friendly and approachable, hence making the process of influencing even more simple and convincing!
“People influence people.
Nothing Influences people more than a recommendation from a trusted friend.
A trust referral influencer people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”
– Mark Zuckerberg, Founder of Facebook
In order to create brand trust, brands and advertisers have in recent times seeked out the help of these influencers or KOLs to help spread awareness for their brand’s products and in turn rely on the KOLs power of influence to spread “Word of Mouth”.
Awareness is another part of marketing and with the inclusion of KOLs who have their own group of following; brands do find it easier to promote a product and to communicate their very own brand message. Brands then depend on these collaborations to create noise on social media that leads to trending topics in the social sphere.
Influence can then be turned into persuasion, based on the strong bond, trust, and relationship that the KOL has with their followers. This boils down to the relatability the KOL has with the brand:
A fitness KOL who advertises about health and fitness related products will always be the most effective to reach out to the right audience; this also applies to other brands and industries.
All in all, to reach the right audiences, brands will need to reach out to the right Key Opinion Leaders; and that’s where Innity is ready to assist and to advice on leveraging on this new marketing strategy.
Curious to know more about Innity’s KOL Marketing Platform? Feel free to contact us!