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Innity’s Monthly Digital Roundup! #3
For this month’s Digital Roundup, we try to gather more in-depth views of the trends that are currently driving our industry. Winning the Zero Moment of Truth in Asia Google’s Zero Moment Of Truth is quite the interesting concept and has proved highly relevant to brand advertisers globally. Now, they’ve recently launched “Winning the Zero …
Innity at ad:tech Asean & ATS Singapore!
Once again, Innity joined the group of industry professionals in Singapore to exchange dialogue about the leading trends of digital marketing at recent ad:tech Asean and ATS Singapore. Stanley Lim, Regional Director of Innity joined the panel in ATS Singapore discussing on the ecosystem and growth of programmatic in Southeast Asia; and Raymond Teoh, SVP of …
Next up – ad:tech Asean 2014
A couple of months after the ad:tech roadshows in Jakarta, Manila, and Kuala Lumpur, and we’re down to one last stop for the event! Not a stranger at ad:tech asean, Innity will once again be speaking at the gathering of digital marketers, agencies, publishers and technology suppliers to share on our views on the latest industry …
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Yume.vn is Innity’s Website of the Month!
With their recent integration of social media features as major part of their website, Yume.vn now defines itself as a social news website. With their strong user base, the site prides itself as a network fueled by user generated content with topics that are of interest for the local youths. Part news platform and part blog, …
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Now Trending: #Worldcup
4 years since the last World Cup and the rise of technology and social media have made this year’s world cup the most talked-about one ever. Putting it down in numbers, Coca-cola anticipates 3 billion people to be sharing about this in real-time during the live competitions. Even months before that, we’ve seen brands building …
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Means Do Not Justify the Ends.
This article is written by Shuba Krishnan, Senior Business Development Manager of Innity. Warning: This is another article on programmatic digital advertising, though the author has safely avoided the use of programmatic in the title. And more importantly, it is not one that tries to define, explain or classify the types of programmatic (haven’t we …
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PULSK is Innity’s Website of the Month!
A social website with their own gamified twist, PULSK invites Indonesian users to curate and share localized content with users and friends. Since starting out in 2012, they’ve grown to build quite an audience and content base. Co-founder Irwan shares with us about the hyperlocal social site. Name: Irwan Position: Co-Founder & CMO Site: …
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Innity’s Monthly Digital Roundup! #2
Hey yo, Digital Roundup incoming! We’ve got stats that we think all of you folks working in digital will find useful; and also some insights on the latest trends. Scroll down for more! AdReaction: Marketing in a multiscreen world Here’s data from Milword Brown’s AdReaction study on multiscreen usage. Looking into ads on TV, laptops/PCs, …
Innity Joins IAB Specialized Committee!
Here’s some great news from us! Kelvin Ho, Regional Director of Innity, and King Huat, Sales Manager from our Singapore Team have been nominated to join the Specialized Committees of the Interactive Advertising Bureau (IAB) Southeast Asia Singapore Chapter. The Specialized Committee is created by the IAB to further champion industry initiatives in key areas …
Innity’s Campaigns of the Month!
Hello! Ready for some awesome advertising to inspire your next campaign? Check out this month’s collection from various sectors and countries! Featuring: Innity Lightbox, Mobile Swipe, Welcome Video and Video Balloon! Lightbox – Jollibee Burger Advertiser: Jollibee Foods Corporation Agency : MRM Philippines Network: Run on Network targeting Entertainment, Games, Shopping, Social Community, Sports and …
