Ad:tech Singapore 2012 was a Blast
Ad:tech Singapore 2012 was held from 13-14th June and we were once again one of the sponsors for the event. The event lived up to its name of being the biggest digital convention in Asia as it brought together advertisers, agencies, online publishers, and vendors all under one roof. We’re pleased to have had the …
Innity Offers Real-Time Bidding for its
SEA and Hong Kong Audience Network
We have an announcement to make! Innity has entered a business alliance with D.A Consortium Inc. (DAC) and will effectively contend in the real-time bidding (RTB) arena across the region. With the superior technology equipped by DAC, Innity will be offering demand-site platform (DSP), MarketOne® as well as sell-side platform (SSP), YIELD ONE™ services …
Online Video’s Everywhere
From MediaPost According to the Q1 Global Video Index Report from Ooyala, Long-form content, videos longer than 10 minutes, accounted for half the total time people spent watching online video in Q1, and the growth trend is expected to continue. Time Watched by Video Length and Device, Q1 2012 (% of Viewing; Minutes) Time Watched Desktop …
Top 10 Online Advertising Trends Of The Decade
From Sramana mitra Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, …
How to Increase Traffic to Your Website?
Image from Google.com We’re back with a light article for your reading pleasure. Having trouble gaining hits for your website? Don’t fret, we are going to provide you with little insights on how to increase traffic to your website. What is the worth of a website without audience? The aim of publishing a website would …
Catching up with the Media Services Team at Innity!
Why work in a team? Here are a few good reasons. When working in a team, we all learn effectively from each other. That is when people in the team focus on helping and educating each other to learn. Besides, working in a team is much more effective than working individually on complex projects and …
Understanding the Cost-Per-Engagement Ad Model
From MediaPost The Interactive Advertising Bureau just introduced a new program to certify digital media salespeople. This comes as little surprise, considering how many acronyms you have to master to be able to sell an ad online. CPM, CPC, CPA and now. CPE? Do we really need another acronym in the online ad game? …
Online Video Views Rising In Asia – Nielsen
From Asiamediajournal SINGAPORE – May 15, 2011: The number of consumers in Asia viewing online videos is strong and on the rise, fuelled by increasing technology ownership and demand for anywhere, anytime delivery of media content, according to a new study released today by Nielsen, a leading global provider of information and insights into what …
A day in the life of a designer in Innity
Ever wondered what it’s like to be a designer? No worries, we’ve got it covered. Our very own Marketing Art Director, Edward Lum (Innity Malaysia) will show you what it’s like to be in a day in the life of a designer in Innity. What does a day in your life look like? Tell us! …
Innity’s Happy Hour Party
Innity is once again the event sponsor for ad:tech Singapore and we can’t wait to share our crazy obsession with technologies and creative ideas with you this year. It’s gonna be a heck of a fun and informative day for us as well because we get to chat with you about the latest and biggest …