in Insights, Product News
Online Video Advertising is the way to go!
According to eMarketer, video is and will continue to be the fastest-growing format in online advertising. Spending for video ads hit $1.42 billion in 2010, but will reach $7.11 billion in 2015. That’s because video “generates greater audience attention than other digital ad formats,” says David Hallerman, eMarketer’s principal analyst. And we couldn’t agree more. …
in Product News
IAB’s latest Rising Stars ad units – deployed by Innity
The IAB has identified 6 promising new ad units that provide the canvas for next generation brand advertising online – these have been adopted by Innity. Rising Stars ad units were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their …
Innity at Adtech, Singapore – 2011
dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, conducted its fourth annual regional event in Singapore on June 16th and 17th at the Suntec Convention Centre. This year, there was a significant increase in exhibitors with a strong interest from companies around the Asian region. A number of …
Innity at Adtech, Singapore – June 16 & 17, 2011
Come visit Innity at booth number 30 at Adtech, Singapore in Suntec City on June 16 and 17, 2011. Also join us for an exciting session on June 16, 2011 titled, “Paving the way for the revolutionary ad network” addressed by senior employees at Innity. More details on – http://www.ad-tech.com/singapore/adtech_singapore_agenda.aspx#
in Insights
Google Launches Its Groupon Competitor Wednesday
Google Executive Chairman Eric Schmidt has announced that the search giant will launch its Groupon competitor on Wednesday, starting with Portland. The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. A few months later, Mashable exclusively learned …
Online Ad Revenues Jump 23% to New Record
By Todd Wasserman Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports. The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well. In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump …
in Insights
8 Brands That Have Found Success on Facebook & What We Can Learn
Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of .Likeable Social Media Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that …
in Insights
An Interview: Engaging the Consumers
We made it to the news. Recently, Innity CEO, Phang Chee Leong sat down with The Star to talk about Engaging Consumers in the digital age. From The Star INNITY Corp Bhd, which sells online advertising space on over 10,000 websites in South-East Asia, takes pride in being a trendsetter. The Ace Market-listed company has …
Innity is first media network in Southeast Asia to form strategic alliance with Adxpose to deliver enhanced brand safety and optimization
Innity announced that it has selected AdXpose, as its go-to partner for providing verification and optimization analytics solutions for its customers. Innity will implement AdXpose’s SaaS platform across its ad network, which reaches more than 50 million unique internet users and serves 2 billion monthly ad impressions, to ensure that its ads are delivered safely …
in Insights
KLM’s In-Flight Dance Party to Miami: A Social Media Tale
By Christopher Heine (external source) KLM Royal Dutch Airlines wants a collective audience on Facebook (194,000 “likes” currently) and Twitter (122,000 followers) of 1 million by August, while ratcheting up promotions on both sites. An inspirational marketing story is partially responsible for the company setting its sights that high. The national airline was set to launch …
