From Brick to Slick: 38 Years of Cellphone Evolution
Article derived from Mashable Ah, the good old days, when cellphones were the size of bricks. Some were so big you had to carry a separate bag containing their electronic innards, and if you weren’t careful, you might end up with a dislocated shoulder by the end of the day. They generally weren’t called cellphones …
An Interview with Innity’s CEO on Innity – adSage Partnership
Recently, ExchangeWire got in touch with us to find out more about Innity’s partnership with adSage in China. Below is the full interview, derived from ExchangedWire. Phang Chee Leong, CEO Innity, On Its Recent Partnership With China’s adSage, Seamless Search & Display Integration & Further Expansion in APAC Phang Chee Leong, Innity’s CEO, talks about …
Steve Jobs, 1955 – 2011
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow …
Innity is Now an Advertising Provider on the Facebook Platform
Facebook has published its official list of “Advertising Providers on its Facebook Platform.” And third-party developers are now only allowed to use one of the 65 advertising providers when creating apps for the social network. As part of our continuous efforts to strengthen our lead and reputation in the industry, we’re proud to announce that …
How Online Advertising Incentives Influence Brand Perception
Derived from MediaPost; written by Laurie Sullivan. Brand messages and incentives make consumers pay attention to ads, according to a recent study. In fact, combining the two strategies increases interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent, according to findings from KN Dimestore and SocialVibe released Monday. While …
Innity Partners With adSage
Southeast Asia’s online media network Innity has collaborated with adSage, a leading digital marketing agency in China to take advantage of adSage’s Search (AFS), a distinctive automatic system for SEM campaign management researched and developed by adSage. Through the cooperation, Innity will be able to leverage on the centralized advertising campaign data from AFS, allowing …
Innity’s Application Process for Publishers
Innity’s Application Process for Publishers Recently, we have been receiving handful of comments asking about our site requirements as well as the application process of joining Innity’s network of publishers. In order to ensure a safe and strong network for our advertisers, there will be a few review and approval stages to overcome before becoming …
No, the Smart TV Isn’t ‘Dead’
An interesting article on Smart TVs by Jim Louderback, derived from Adage. For something so depressingly final, journalists sure do love death. Whenever there’s a slow news day, or a blogger needs to juice her numbers, the imminent demise of something shiny, new or sacred gets trumpeted from the ramparts. The latest obituary? Smart TVs. A …
Acing Advenue: Ad Blocking
We know finding your way around Advenue might sometimes be daunting, especially when you’re a new publisher to the system. Being an ad serving and advertising management system, there are quite a number of features on the platform, and you might not be familiar with all of them. That’s why we’ve decided to highlight valuable …
Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …