Innity at Adtech, Singapore – June 16 & 17, 2011
Come visit Innity at booth number 30 at Adtech, Singapore in Suntec City on June 16 and 17, 2011. Also join us for an exciting session on June 16, 2011 titled, “Paving the way for the revolutionary ad network” addressed by senior employees at Innity. More details on – http://www.ad-tech.com/singapore/adtech_singapore_agenda.aspx#
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Google Launches Its Groupon Competitor Wednesday
Google Executive Chairman Eric Schmidt has announced that the search giant will launch its Groupon competitor on Wednesday, starting with Portland. The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. A few months later, Mashable exclusively learned …
Online Ad Revenues Jump 23% to New Record
By Todd Wasserman Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports. The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well. In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump …
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8 Brands That Have Found Success on Facebook & What We Can Learn
Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of .Likeable Social Media Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that …
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An Interview: Engaging the Consumers
We made it to the news. Recently, Innity CEO, Phang Chee Leong sat down with The Star to talk about Engaging Consumers in the digital age. From The Star INNITY Corp Bhd, which sells online advertising space on over 10,000 websites in South-East Asia, takes pride in being a trendsetter. The Ace Market-listed company has …
Innity is first media network in Southeast Asia to form strategic alliance with Adxpose to deliver enhanced brand safety and optimization
Innity announced that it has selected AdXpose, as its go-to partner for providing verification and optimization analytics solutions for its customers. Innity will implement AdXpose’s SaaS platform across its ad network, which reaches more than 50 million unique internet users and serves 2 billion monthly ad impressions, to ensure that its ads are delivered safely …
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KLM’s In-Flight Dance Party to Miami: A Social Media Tale
By Christopher Heine (external source) KLM Royal Dutch Airlines wants a collective audience on Facebook (194,000 “likes” currently) and Twitter (122,000 followers) of 1 million by August, while ratcheting up promotions on both sites. An inspirational marketing story is partially responsible for the company setting its sights that high. The national airline was set to launch …
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Reebok’s Mobile Program Goes Geo-Social
By Christopher Heine (external source) Reebok appears to have increased its commitment to mobile, accented by its first-ever geo-social campaign that’s running on Scvngr. Through June 13, geo-social users on the platform who check in at Dick’s Sporting Goods stores and meet “challenges” can earn $10 off Reebok’s new RealFlex shoe. To get the reward, …
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Latest comScore ratings for the month of March show Innity to be the top ad network in Southeast Asia
TOP AD NETWORKS IN VIETNAM Total Unique Visitors (000) % Reach Average Daily Visitors (000) Total Pages Viewed (MM) Total internet audience 6,999 100 3,792 15,261 Innity Network 6,859 98 1,078 239 RockYou 977 14 67 18 TOP AD NETWORKS IN INDONESIA Total Unique Visitors (000) % Reach Average Daily Visitors (000) …
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Facebook to Ad Agencies: Let’s Be ‘in a Relationship’
Social Network Rolls Out Community Site Aimed at Creatives By: Irina Slutsky Bio Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called “Facebook Studio” and is a platform aimed …
