in Insights
The power of rich media
By Rhia George, Marketing Communications Manager, Innity Rich media is a powerful tool in online advertising, one that your clients shouldn’t be scared to use. It provides you with an opportunity to devise engaging, measurable and most importantly, effective ads for your customers while serving a wide variety of purposes such as direct response or …
in Insights
3 Ways To Optimize Your Digital Marketing Spend
3 Ways To Optimize Your Digital Marketing Spend By Tashmeet Kaur, Business Development Manager, Innity As the markets mature, more companies have given serious considerations to the role that digital advertising plays in overall marketing strategies. Previously, consumers relied on word-of-mouth to gather information however, now, information is readily available through online reviews, websites and …
in Insights
5 digital advertising trends that will drive 2011
5 digital advertising trends that will drive 2011 By Rhia George, Marketing Communications Manager, Innity The digital advertising space is changing rapidly and advertisers and agency media buyers need to constantly keep up with advertising trends. How we used to operate or work will not bring about results in this day and age. Keeping this …
in Insights, Product News
Why Would An Ad-Network Make Sense For You
Why would an ad network make sense for you? By Tashmeet Kaur, Business Development Manager, Innity To start off, what is an advertising network? Advertising networks signify many websites in selling advertising; allowing advertising buyers to reach a broad audience through run-of-category and run-of-network buys. The focal reason why an advertiser may choose an ad …
in Insights
5 digital advertising trends that spurred the industry in 2010
5 digital advertising trends that spurred the industry in 2010 By Rhia George Marketing Communications Manager @ Innity As the New Year has just begun, everyone is looking forward to new beginnings and making wish lists of what we hope the year ahead will bring us. Keeping this in mind, let’s reflect on some of …
in Insights
Why Most Digital Ads Still Fail To Work
Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various …
Innity gets their “jingle” on
Innity, Malaysia, had it’s annual Christmas party on Friday, December 17, 2010. Being the last party of the decade, the co-ordinators ensured that everything was organized fantastically and there was heaps of Christmas cheer to spread around with the present exchange, the scrumptious food and most importantly, the delightful company wherein everyone was in high …
in Insights
Social media – Hype or Hope?
Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms …
Innity talk at University Tun Abdul Razak
Online marketing has become an increasingly attractive career option for students today. The usage of the online medium itself is growing at an exponential rate. Innity is in the right place at the right time. In this regard, 2 weeks ago, the VP of Sales at Innity; Yee Yin, went to the University Tun Abdul …
UP CLOSE AND PERSONAL WITH PHANG CHEE LEONG, CEO, INNITY
a) What are some of the key trends in the online marketing space? While the click still remains the predominant way that advertisers measure their display ad campaigns, it is not always the best measure particularly when the objectives of an ad campaign are to boost things like brand awareness or recall. In five years, …
