Entries By Innity
in Insights
Monthly Digital Roundup #13
10 years ago no one would have imagined catching up on our favorite tv series during transit possible, but recent years have seen our entertainment source to shift from televisions to desktops and hand-held devices, with traffic flowing to some video that a group of teenagers created at a park. This month’s Digital Roundup looks …
in Insights
The Femin is Innity’s Website of the Month!
The E-Commerce boom in the APAC region has led to the subsequent growth of the supporting businesses. Lifestyle portals with a focus on fashion are ahead of the game in providing the news and trends to not only consumers, but also serve to shed light on lesser known and niche markets. Founded in 2014, …
Innity’s Campaigns of the Month
Keep your eyes glued on this page to see how brands develop formulas of ultimate engagement. Pairing targeting technology, formats and super relative creatives, this month’s ads pave the way to the audiences heart right after a 3 second countdown. Nivea #MENSWAY Ad Format: Lightbox Advertiser: Nivea Agency : PT Omnicom Media Group Network: Run …
in Insights
Monthly Digital Roundup #12
Ad spend spikes with festive seasons around the corner, regardless of its form of media. The celebratory season encourages consumerism, and marketers, understanding this market need would guide the purchase intention towards their brands. With Ramadan coming up, this month’s digital roundup looks at holiday marketing, in general, with statistics, trends, tips to make the …
Innity’s Campaigns of the Month!
This month’s ads tastes something very much like Spring – fresh out of the box with sprinkles of sunshine and positive energy. Get energized by Microsoft Lumia’s #MakeItHappen campaign, or catch a taste of Spring with Mango and Cadbury’s new flavours. Then check out Sun Cellular’s Lightbox mini game, and perhaps try out your luck …
Innity Will Be at ad:tech Jakarta & ad:tech Bangkok!
Innity has long been a participant of ad:tech asean for its reputation of being a must-attend event for Digital Marketing professionals in South East Asia. The localized roadshows are also a great extension of the annual event with the additional perks of getting in touch with the digital marketing community in individual cities. That’s why …
in Insights
Suara.com is Innity’s Website of the Month!
Hailing from Indonesia, our website of this month has been around for only slightly over a year but has risen to be one of the top 30 sites within the country. Suara.com prides itself for being an independent and honest news source covering local happenings in Indonesia. Editor in Chief, Suwarjono shares a few words …
Catch Innity at iMedia Brand Summit!
Innity is proud to be participating the upcoming iMedia Brand Summit as a presenting sponsor. The event takes place at Conrad, Bali from 20-21 April. Running for its 7th year, we’re proud to be able to be part of the summit that brings together folks in the digital marketing landscape who are enthusiastic about bringing …
in Insights
Monthly Digital Roundup #11
Native advertising may be known as rehashed advertorials, but it is undeniable that it is gaining momentum in digital as more advertisers and publishers are swarming into adaptation. Owing to its objective to blend in, Native as an emerging format as garnered quite a lot of flak with debates surrounding new media’s integrity – particularly …
in Insights
Of Viewability, Metrics and the Common Pain
of Banner Blindness
Ever since the MRC’s made the announcement of plans to move the standard measurements of online ad impressions from “served” to being “in-view”, 2015 has decidedly become a crucial time in determining how the shift to viewable impressions will roll out. This being a small step forward for a huge industry, and with some gaps …
