Entries By Innity
Catch Innity at iMedia Brand Summit!
Innity is proud to be participating the upcoming iMedia Brand Summit as a presenting sponsor. The event takes place at Conrad, Bali from 20-21 April. Running for its 7th year, we’re proud to be able to be part of the summit that brings together folks in the digital marketing landscape who are enthusiastic about bringing …
in Insights
Monthly Digital Roundup #11
Native advertising may be known as rehashed advertorials, but it is undeniable that it is gaining momentum in digital as more advertisers and publishers are swarming into adaptation. Owing to its objective to blend in, Native as an emerging format as garnered quite a lot of flak with debates surrounding new media’s integrity – particularly …
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Of Viewability, Metrics and the Common Pain
of Banner Blindness
Ever since the MRC’s made the announcement of plans to move the standard measurements of online ad impressions from “served” to being “in-view”, 2015 has decidedly become a crucial time in determining how the shift to viewable impressions will roll out. This being a small step forward for a huge industry, and with some gaps …
Spreading the Love for Travel with Zuji
The emergence of digital media has vastly changed the way people approach the tourism and hospitality sphere. Here are some of the statistics that reflect that: 1. Travel planning is more and more dominated by online resources. Travel review websites have most influence (69%), followed by online travel agencies (57%), travel provider sites (56%) and …
Innity’s Campaigns of the Month!
The ads we are featuring this month calls out to everyone who is open to try something new. Food lovers will like Expedia’s Lightbox; and if you’re looking for a bit of fun while shopping go check out Ikeas. Also be prepared to fall in love with the newest Canon DSLR, or learn more about …
Meet Innity at Clickz Jakarta!
Innity will be joining industry experts at newest next generation online marketing conference ClickZ Live Jakarta this March 25th. In this conference gathering leaders from various fields, we will be sharing insights, tips and strategies to boost your marketing to reach greater heights. Stanley Lim, Regional Director of Innity will be speaking at the conference …
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looloo iNSIGHTS is Innity’s Website of the Month!
Built to spread the joy of discovery to more people, looloo iNSIGHTS quickly became a hit with the local online community, and is now one of the go-to sites if you’re looking for new places to discover in the Philippines. Peanut from looloo talks to us about the team’s expansion from app to website. Name: …
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Monthly Digital Roundup #10
While the concept of buying and selling only viewable ads does indeed make complete sense at a single glance, the industry still has much to overcome in order to achieve the aspired 100% viewability of all digital ads. Our Digital Roundup this month gathers the voices discussing this exact topic to paint a 360 view …
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#SocialHub or Social Flub?
(or The Advertisers Guide to Social Content Hubs.) Perhaps you’ve already heard about this new favorite plaything for us at Innity – the #SocialHub. Social hubs are nothing new, but most of the traction gained has remained in the States or European countries. In our attempts to bring in the social media hub to the Asian market, …
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Monthly Digital Roundup #9
As mobile continues to disrupt the industry, it would only be apt for us to look into the various components of Mobile Advertising in this month’s digital roundup and examine how we could embrace what mobile has to offer. Covering stats on mobile use, differentiators of award winning mobile campaigns, to the promising future of …
