Entries By Innity
in Insights
Ushering in the new age of digital advertising:
The panoramic view!
From LAtimes The digital marketing revolution is more like a never-ending skirmish, with no easily defined beginning, multiple fronts, and a finish line that nobody can identify. This is the guerilla environment in which today’s online marketer operates. There are tools for the battle, of course. The question is: How do you efficiently find new …
Innity at GroupM’s Focal 2012 in Thailand!
We’re proud to be the main sponsor for FOCAL 2012 at Thailand. The event was a huge success and managed to bring together a group of industry elites to share their valuable insights of the digital industry. We hope you walked away with new ideas, inspirations and ambition to bring the digital industry forward. With …
in Insights
Myresipi is Innity’s Website of the Month!
Myresipi is one of the leading recipe websites that enable users to search and share interesting recipes online. The site is constantly uploaded with varieties of mouth-watering recipes from drinks to desserts, snacks to full dishes. Md Hisamudin Ahamd from Myresipi took some time out of their busy schedule for an email interview with Innity …
in Insights
New Pricing Models:
Why Cost-Per-Engagement Can Benefit Advertisers
From Adotas Most online marketers are aware that CTRs for traditional banner ads have been declining steadily for years (a phenomenon commonly known as banner blindness). Adding fuel to the fire, comScore’s recent vCE Charter studyhighlighting the fact that 30 percent of display ad impressions are effectively bogus has some advertisers scrutinizing their display ad …
in Insights
Internet Advertising Revenues
Set First Quarter Record at $8.4 Billion
From Marketwatch Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 …
in Insights
Click-Thru Rates Are Misleading Brand Marketers
On Online Campaign Performance: Nielsen
From Adoimagazine -Cross-platform advertising improve brand campaign performance -Extended online exposure achieves strong lift in brand performance metrics -Long-form online video content achieves higher engagement levels -Digital trumps traditional media for return on investment Click-thru rates, one of the most common metrics used to trade online advertising, are significantly undervaluing the brand performance of online …
in Product News
Ad:tech Singapore 2012 was a Blast
Ad:tech Singapore 2012 was held from 13-14th June and we were once again one of the sponsors for the event. The event lived up to its name of being the biggest digital convention in Asia as it brought together advertisers, agencies, online publishers, and vendors all under one roof. We’re pleased to have had the …
in Product News
Innity Offers Real-Time Bidding for its
SEA and Hong Kong Audience Network
We have an announcement to make! Innity has entered a business alliance with D.A Consortium Inc. (DAC) and will effectively contend in the real-time bidding (RTB) arena across the region. With the superior technology equipped by DAC, Innity will be offering demand-site platform (DSP), MarketOne® as well as sell-side platform (SSP), YIELD ONE™ services …
in Insights
Online Video’s Everywhere
From MediaPost According to the Q1 Global Video Index Report from Ooyala, Long-form content, videos longer than 10 minutes, accounted for half the total time people spent watching online video in Q1, and the growth trend is expected to continue. Time Watched by Video Length and Device, Q1 2012 (% of Viewing; Minutes) Time Watched Desktop …
in Insights
Top 10 Online Advertising Trends Of The Decade
From Sramana mitra Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, …
