Entries By Innity
Innity Launches Video Network Complete
with Highly Engaging Video Ad Formats
Our exciting new range of dynamically engaging video ad formats aim to help advertisers increase user engagement to drive campaign performanceWe’re extremely excited to announce that we have launched EnRoll – our video network! To complement EnRoll, we have paired it with a dynamic range of fully engaging video ad units to guarantee increased brand …
in Insights
The Star: Marketers Urged to
Raise Budget for Online Ads
Derived from The Star KUALA LUMPUR: Malaysian businesses that are online are encouraged to increase their advertising expenditure in the digital space. According to research carried out by McKinsey & Co, businesses that are online allocate about only 1% of their advertising budget for digital media. “There is a disproportionate share between businesses’ advertising budget …
in Product News
Campaigns of the Month
We’ve selected 4 campaigns that we executed recently and we would like to share them here with you. Click on the Demo link for a comprehensive look at the ad unit! Let us know what you think. And if you’re interested to find out what more we can do for your campaign, drop us a …
in Insights
Happy Chinese New Year 2012!
We at Innity would like to wish all our Chinese friends Gong Xi Fa Cai! May the year of the Dragon bring you much vitality, prosperity, health and joy! To the rest of our friends, happy holidays.
in Insights
The Star: Ad Market Bucks the Trend
Derived from The Star The industry is expected to outpace global economic growth despite the eurozone and US woes THE outlook for the Malaysian advertising market for 2012 is positive even with the problems besetting the eurozone and the United States. In fact, even globally, the ad market is expected to grow at a faster …
Innity Becomes Certified Rich Media & Ad Network
Vendor for Google’s DoubleClick Ad Exchange Platform
Google’s DoubleClick Ad Exchange Real-Time Marketplace is now available through Innity for better online media buying Innity, South East Asia’s premier advertising ad network, today announced that it has completed the certification process to become a certified Rich Media and Ad Network vendor for Google’s DoubleClick Ad Exchange Platform – the Real-Time Bidding platform for …
in Insights
Why Engagement Trumps Clicks
By Ariel Geifman via imedia Measuring brand effectiveness with clicks reminds me of so many other well-known fallacies: Home prices will always continue to skyrocket, nuclear energy is relatively safe, and one can quit smoking in a day. Likewise, advertisers seem to keep convincing themselves that clicks are a good measure of online branding. Unfortunately, …
Innity LIVE on BFM Radio
Innity’s Regional Director goes Live on air on BFM Radio with presenter Freda Liu to talk about Online Video Advertising and the trends surrounding it. Take a listen! http://bfm.my/techtalk_onlinevideoadvertising.html
in Product News
in Product News
Nothing like the Lightbox
Have you heard of the Lightbox? It’s Innity’s propriety ad format developed by our awesome team of techies. If you’re not familiar with the Lightbox, today, let us get you acquainted… Introduced in 2009, we rolled out the Lightbox to excited clients and eager publishers. Armed with a range of interactive features in Rich Media …
