Entries By Innity
Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading & The Impact of Online Video & Mobile in South East Asia
Taken from ExchangeWire Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and …
DiGi pays tribute to 16 of Malaysia’s Favourites at the DiGi WWWoW Awards Event Finale
After a month of nominations, submissions and voting, the 16 winners of the DiGi WWWoW Awards were finally revealed on 12 July 2011, in an extravaganza that brought together some of the big players in the Malaysian Internet scene under one roof. Since the nomination began at the end of April 2011, the DiGi WWWoW …
2011 is the Year of the Tablet
21 million. That’s the number of tablets expected to be sold at the end of this year, based on a forecast by International Data Corporation (IDC) And get this: Only 2 million tablets were sold last year. That’s an impressive tenfold increase in units sold. There was however a drop in tablet demand during the …
Online Video Advertising is the way to go!
According to eMarketer, video is and will continue to be the fastest-growing format in online advertising. Spending for video ads hit $1.42 billion in 2010, but will reach $7.11 billion in 2015. That’s because video “generates greater audience attention than other digital ad formats,” says David Hallerman, eMarketer’s principal analyst. And we couldn’t agree more. …
IAB’s latest Rising Stars ad units – deployed by Innity
The IAB has identified 6 promising new ad units that provide the canvas for next generation brand advertising online – these have been adopted by Innity. Rising Stars ad units were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their …
Innity at Adtech, Singapore – 2011
dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, conducted its fourth annual regional event in Singapore on June 16th and 17th at the Suntec Convention Centre. This year, there was a significant increase in exhibitors with a strong interest from companies around the Asian region. A number of …
Innity at Adtech, Singapore – June 16 & 17, 2011
Come visit Innity at booth number 30 at Adtech, Singapore in Suntec City on June 16 and 17, 2011. Also join us for an exciting session on June 16, 2011 titled, “Paving the way for the revolutionary ad network” addressed by senior employees at Innity. More details on – http://www.ad-tech.com/singapore/adtech_singapore_agenda.aspx#
Google Launches Its Groupon Competitor Wednesday
Google Executive Chairman Eric Schmidt has announced that the search giant will launch its Groupon competitor on Wednesday, starting with Portland. The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. A few months later, Mashable exclusively learned …
Online Ad Revenues Jump 23% to New Record
By Todd Wasserman Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports. The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well. In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump …
8 Brands That Have Found Success on Facebook & What We Can Learn
Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of .Likeable Social Media Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that …